Mac, Apple Stores, iPod, iPhone, iPad, Watch– they all tell a similar story. At first, the critics laugh and howl in derision, predicting imminent failure. Then they point out that other manufacturers have similar capabilities for half the price. Then, they lose their memory.
What An Apple Guy Says
Fortunately, we live in the era of the misinformation superhighway, the place where everything you say and do is recorded for posterity, but where no one can remember anything. I know. Crazy, right?
So it is with former Apple executive Jean-Louis Gassée who should know better, based upon Apple’s history since the second coming of Steve Jobs, but seems to not understand how karma works in the corporeal universe.
What goes around, comes around.
Gassée said the iPod would never make it, Windows Vista was a great alternative to Windows XP, the iPad is lame and not a Mac. Blah, blah, blah. Maybe he learned, maybe he hasn’t, but the same Gassée didn’t think much of Apple Watch, either.
Until he used one. Therein lies to the key to Apple’s enormous successes in recent years. The user experience is paramount, and trumps a PowerPoint slideshow replete with dozens of bullet points any time.
Like me, Gassée has used an Apple Watch for about five weeks and he’s pronounced it “well-made, useful and pleasant.” Somehow this experienced, well-educated executive with a lengthy career, including a stint at Apple (and, for awhile, in line to run the Cupertino show), hadn’t figured out what Apple’s customers figure out almost overnight.
We’ve entered the era of what I refer to as ‘7 C’s.’ Continuous computing, continuous connectivity, continuous communications, continually. Get it? We’re always connected, always using our various computing devices; always. Apple Watch is merely another way to keep in touch with that stream of access.
In a nutshell, Apple’s view of personal computing for the masses has evolved along with mankind. For Macs, and to a certain extent, iPads, well, we use them for hours a day, even hours at a time. The iPhone? We use it for minutes at a time. For Watch, well, it should be obvious, Watch is made to keep the computing stream continuous– seconds at a time.
What I find remarkable about using Watch isn’t what Watch does– it’s great at alerts, alarms, and snippets of information that we control; we’re the filter so setup takes awhile longer than an iPhone– it’s why Apple critics and prognosticators cannot remember their previous negativity of a new Apple venture, and why customers love what they love about Apple.
Is that so hard?