There are times when I wonder why Apple doesn’t make this device or that device. No, not a television or a car or even high end servers. When it comes to accessories well all use, Apple doesn’t make many.
For example, Apple has Mac notebook battery replacements, battery charger replacements, but does not have what many road warriors want and need– an Apple branded miniature external battery charger. Why not?
Apple’s Hardware Chops
Apple is a hardware company. Yes, Apple publishes software, but most of it is free (Final Cut Pro and Logic Pro X are two exceptions). The company has grown fat and rich by designing and selling hardware with industry leading profit margins.
If Apple made a line of accessories for iPhone, iPad, and Mac, they might resemble those from Anker. I have a number of their plugin chargers. But this isn’t about Anker. It’s about Eachine, a maker of similar accessories, and specifically a $20 power charger that got my money on first sight.
The Eachine Mini Y5 6000Ah Power Bank (the name just rolls off the tongue, doesn’t it?) is a $20 dual cell power bank about the size of a match box. It uses two 3000Ah Samsung batteries so it can recharge an iPhone 6– twice. Why worry about a replaceable battery when devices like this exist for barely the price of a sit-down lunch (in New York)?
The Eachine Mini Y5 comes with a micro USB cable but if you have an iPhone with a USB Lightning cable already then you’re good to go.
Why doesn’t Apple have a line of such accessories for iPhone, iPad, and Mac?
Money. Products like this battery charger are a dime a dozen in China, and just a few dollars from Amazon in the U.S. Apple probably would price the Mini Y5 at $69, thereby limiting its appeal, but upping support costs, and cluttering the buying process. Apple is all about focus, and there’s just not much money to be made in a $20 battery charger. Eachine has a few other models with lower power and priced even less.
Check out the reviews on Amazon of Anker and Eachine products. You’d think they were designed and made by Apple.