Guess what? Apple has customers dancing to a tune that beats much faster than their competition, despite the iPhone and iPad having a lower unit marketshare than Android devices. How do I know that? Thanks to Nielsen and some deductive reasoning.
Apps And Entertainment
How Nielsen goes about its business tracking smartphone and tablet users will remain a guarded mystery, but the results are a bit scary. On average, smartphone and tablet uses access nearly 27 apps per month (Q4, 2014). And that number has been somewhat flat for two years.
What isn’t flat is the amount of time devoted to smartphone and tablet usage which has risen nearly 70-percent in two years. That means heavy engagement on apps, whether they’re weather apps, news apps, video apps, or whatever.
Interestingly, Nielsen found that men use more apps, but women use apps for a slightly longer period of time. The company even lists app usage by ethnic group, and by category (games, music, videos, sports, news, etc.).
Why do I think Apple’s customers top the usage list? It’s a well known fact that iPhone and iPad users are more engaged in their respective devices than the Android community at large, so it stands to reason that if you’re an iPhone and iPad user, you’re probably above average on Nielsen’s usage statistics.
The average in Q4 2014 was over 37-hours of smartphone and tablet usage, more than an hour per day. How does that average compare to what you think your own average usage could be? Not including Mac usage, I suspect that my average usage is double that of the Nielsen research results.
What about you? How many hours a day or month do you use your iPhone and iPad?