The company may keep select individual features a well guarded secret, but sometimes new technology gets introduced in a rolling wave effect, rather than as a huge keynote presentation. Here’s a quick look at what I see coming soon, and where the clues are.
Hiding In Plain Sight
No, Apple is not planning to manufacture a television. Even serial prognosticator Gene Munster thinks that one is as dead as a Newton or a Pippen (as outlined by Dan Knight a few years ago).
What I seem coming down the road is already here, hiding in plain sight. Here’s a perfect example. Force Touch. It’s the new MacBook trackpad which does not have a clicker. That’s right. No clicker. But when you touch it, it feels like a clicker, works like a clicker, but is much better than a clicker.
Once you try Force Touch and realize what’s going on– touch feedback without clicking– then it’s easy to see that an new iPhone model and larger iPad Pro model are on the horizon. Force Touch is that good, that useful, and Apple has already figured out how to put it everywhere, including Watch.
That’s right. Force Touch is already on Apple Watch and it works very well.
While Samsung-made OLED smartphone screens are all the rage among screen aficionados, Apple’s LCD screens lag behind. That is likely to change, and already there’s a big clue. It’s the OLED display on Apple Watch. DisplayMate’s Watch shootout says the OLED display is great, and even pointed out the difference between the Sapphire on the stainless steel and Edition models, vs. the Ion-X glass on the entry-level Sport model.
Can you guess which displays scores highest? Hint; it’s not sapphire. The OLED display on the Sport model’s Ion-X glass score higher. Most of us will never know the difference, so don’t expect Apple to kick sapphire to the curb, but it’s easy to see what’s coming down the road.
Force Touch. OLED screens. Ion-X and Sapphire. That’s just a sampling of what is obvious, but there’s more; including Liquidmetal, built-in sensors, and other high tech gizmo features to drool over. Look at Apple closely and you can see the future coming.