Create a product with similar features and quality, but price it less. Or, create a product with notably improved, better features and quality, but price it the same. Either method works. Both are simple, but not easy which is why Apple’s Mac and iPhone and iPad own so much of their respective industry’s profits. Matching Apple is not easy. What about this app?
The Unique Clone
Password management apps on the Mac are plentiful, and most of them useful, especially for those who a smaller number of login IDs, usernames, passwords, and other sensitive data which needs to be locked up but easily accessible.
At the high end for Mac, iPhone, and iPad users 1Password is, arguably, the premiere product to manage passwords.
So, how would a competitor make a mark in an already overcrowded segment of the software world? Build an app that looks like the industry leader, has similar features, but price it less (or, build something even better, but price it the same so there’s a compelling reason to buy).
Enter iPassword. No, not 1Password. iPassword. Like iMac or iTunes. iPassword is a Mac password manager that looks amazingly like 1Password. If you can’t be the leader, look like the leader.
To be fair, the layout employed by iPassword is something of a time honored layout for password managers. A list of categories in the left sidebar, select one to display individual accounts in the middle column, select one to display the account details in the main right sidebar.
See how that compares to a slightly older version of 1Password.
Similar looking by design? Or, similar looking by the nature of how password managers look? After all, all major web browsers have a similar look and feel, right? Web page window, bookmarks, URL bar, tabs, etc.
iPassword is a password manager. So is 1Password. And they look a bit alike (although the latest 1Password version no longer has the dark sidebar). What about features? The latter is feature laden, runs on multiple devices, including iPhone, iPad, Android, Windows, et al.
iPassword is Mac only. That said, it works. Set up groups of passwords, search for passwords, backup and sync. Unfortunately, iPassword does not explain the type of encryption used to secure your data.
Passwords, notes and other sensitive information are encrypted using complex algorithms, make sure your information is secure.
iPassword’s data can be stored on iCloud as a backup, but it’s not an app that syncs data automatically between devices, which is one thing 1Password does very well, but one among many. If all you need is a simple place to store login IDs, passwords, and other valuable information, iPassword seems to do that but completely without frills, bells, and whistles. At $1.99 it’s a bargain, of course, but not likely to make a dent in 1Password’s sales.
The criticism some users and reviewers have of iPassword vs. 1Password is only somewhat valid. Nearly every password manager has a similar multi-column look, and most do exactly the same thing. One reviewer online called it a ‘Beijing version of 1Password.’ Valid or not, it’s not exactly competition.