Toyota spent about $10-million to come up with the name Lexus. General Motors decided to keep the name Cadillac. Apple’s new music service is called Music, and Apple’s car system is called Car Play. Google’s is called Android Auto. Get music from Google on Play, but on Apple it will be Music. Got it? So, what did Amazon do?
Goodbye, Cloud Player
For what it’s worth, the term cloud is becoming overused, saturated in marketing-speak, and perhaps a bit negative. Maybe that explains why Amazon Cloud Player has become plain old Amazon Music.
Apple TV, Apple Pay, Apple Watch, now Apple Music. For Amazon, it’s success by imitation and association. Amazon Play for Mac is the free utility which lets you connect to Amazon’s Prime Music service.
What’s especially compelling about Amazon Music– as an app on your Mac– is that it combines both Amazon and iTunes music within a single app so you don’t have to bounce back and forth.
Just as you can shop for songs in iTunes, you can shop for music in Amazon Music. The app scans your Mac and can find music you bought on iTunes or ripped from a CD to your Mac. Amazon’s collection of music rivals iTunes, too (about 25-million songs vs. about 30-million songs).
Amazon claims Music is lean and mean, but that’s merely a euphemism for ‘few features.’ But that may be all you need. It doesn’t have all the bells and whistles and mall-like atmosphere of iTunes, but Music’s prime reason for being is to sell you stuff and make it easy to play what you buy.
Music lets you play your Amazon purchases on iPhone, iPad, iPod touch, Mac, Windows PCs, Android and Kindle devices, even Roku and Samung TV, and your television via Apple TV and iDevice– thanks to storing all songs on Amazon’s cloud service.
Speaking of product marketing names, note the playful Google logo, and the place where you got buy from Google– Google Play (the store for apps, movies, TV shows, music, books, and more). The playful image created by Google belies the sneaky, underhanded, and hidden methods the company goes to harvest your personal information.
Amazon Music is a bit more in your face, but priced right.