First things first. Apple Music seems a bit confusing. Maybe a lot confusing because there are so many parts to Apple’s new music streaming and subscription service, and the keynote presentation that launched it was a jumbled mess.
As to whether Apple Music will be a rousing success or fall as flat as Ping remains to be seen. What I like is obvious. 30-million songs available to both stream and store on a family plan for $14.99. Yes, there’s Beats 1 radio, a way to Connect to new artists, and blah, blah, blah. But those are merely icing on the fat cake of millions of songs affordably priced.
So, why is this man going nuts over Apple Music and almost anything Apple does these days?
Thou Dost Protest Too Much
Bob Lefsetz is a well known, prominent, and vocal critic of the music industry in the good old U.S. of A. What? You never heard of the guy? Me neither, and based upon reading some of his prose, I haven’t missed much.
He’s been around awhile and does his part to stir up the industry through an ongoing barrage of criticism and complaints. Did I mention he’s also a lawyer? Maybe that explains much about both his methodology and perspective.
What does Mr. Lefsetz think about Apple Music? It’s already toast. Right. Uh huh. Music hasn’t even been released to the public yet, but it’s ‘toast.’ This toasty product or service or subscription or whatever Music is will be aimed at over 800-million Mac, iPhone, iPad, Android, and Windows PC users with a free three month trial subscription, but take it from someone who hasn’t tried it yet, and who has a reputation for criticizing everything for a living, it’s ‘toast.’
What does the erstwhile Lefsetz think of his new Apple Watch?
I’m mortified by my experience with the Apple Watch. Jony Ive may be a great designer, but when it comes to what’s under the sheen, he’s brain dead. You’re selling me a watch that doesn’t tell time, that doesn’t perform the basic functions of a wristwatch? And you’re selling it as a luxury good? This is all wrong and does not portend a good future, especially when Angela Ahrendts is hired to promote it.
Funny thing. I bought a Watch and mine tells time. Lefsetz should get his money back. Oh, and my Watch has all the basic functions of pretty much any wristwatch every made (sans the windup crown), and just happens to have thousands of very useful applications that come along for the ride. Free. Maybe he didn’t know that.
What most critics of everything Apple seem to forget about when examining our favorite Cupertino company’s latest and greatest can be summed up in a single word. Math. As in numbers. Here are some numbers to pay attention to. Apple Watch is the leading smartwatch in the world; millions sold already, probably more than all smartwatches ever sold ever. iTunes is the leading music service and largest music and media retailer in the world. Spotify claims to have 20-million paid subscribers and 55-million active users. That’s minuscule compared to the numbers that listen to Apple Radio and buy from iTunes. If a mere 5-percent of Apple’s 800-million iTunes account and credit card holders dive into Apple Music after the trial period, well, that 40-million paying listeners will dwarf Spotify’s 20-million overnight.
See? Math. Numbers. Mr. Lefsetz might be a prominent and vocal critic, but as a lawyer it’s obvious he can’t count.
Wait. What? You mean that Ethan Phillips (Neelix from Star Trek) and Bob Lefsetz are not the same person? Oh well. My bad.