To be fair and straightforward about this, right up front, I’m taking a little editorial license and creative exaggeration to point out a glaring difference between Apple’s Mac line, and Microsoft’s surging and increasingly popular Surface tablet notebook hybrid.
Microsoft’s new Surface has a new option you won’t find on a Mac notebook. You can get 4G LTE on the Surface 3 which you cannot get on a Mac. I know what you’re thinking already. “Wait a sec, Babs. The Mac is a notebook while the Surface is a tablet, and the iPad comes with an LTE option data plan already.” Wrong.
Apples To Lemons
Here’s the deal. Microsoft’s surface is not a tablet. It’s a notebook without a keyboard. It does not compete against Apple’s iPad Air. It competes against the Mac. All that noise about Surface being a hybrid tablet-cum-notebook is marketing rubbish. Surface is a notebook without a keyboard, that also happens to have a cumbersome to use touchscreen which nobody uses because, you know, tennis elbow.
Regardless, it’s not Windows, or a too-heavy-to-use-as-a-tablet notebook, that I want. It’s LTE on my Mac. Apple would prefer we buy an iPhone or iPad to go with a Mac so the Mac can be tethered to the internet by setting up the iOS device as a hotspot. Yes, that works, but that’s not what I want.
Not only can you buy Microsoft’s hot selling Surface with LTE, you can also buy a lowly and inexpensive Google Chromebook with LTE. Hello? Apple? LTE is a thing these days.
Just so you don’t think I’m thinking about Surface because Apple seems to treat Mac users as second class citizens, consider this. Microsoft’s hot selling Surface tablet-cum-notebook hybrid isn’t as hot selling as you might think or that Microsoft and Windows apologists might want us to believe.
Microsoft and Apple disclosed the most recent quarterly financial results, and about all we know is that, 1) Apple Watch sold more units and accounted for more revenue and profits than Microsoft Surface, and, 2) the entry-level Surface models are anemic compared to any new MacBook, and, 3) MSFT did not drop nearly as much as AAPL despite the former losing a few billion dollars while the latter set new records for revenue and profits (which are also counted in the billions).
So, why doesn’t Apple use a little of that money and stick some LTE into the Mac so we loyal customers can help prop up AT&T, Verizon, and T-Mobile’s sagging fortunes? They really need the help, don’t they? Apple buys back stock to prop up the price while doling out billions to shareholders in dividends but won’t consider a Customer Appreciation Day with a sale price on anything that’s not refurbished.