It’s time to put an end to all the Apple Watch nonsense and criticism. Peter Cohen, who should know better than to write yet another link bait, click bait article about Watch did just that.
“No one needs an Apple Watch.” That’s true, of course. But no one needs an iPhone, a car, or McDonald’s, either. Some people manage to get by without having a brain, too. I just checked and Maslow’s time honored hierarchy of needs does not have anything about Apple Watch. So, let’s end this nonsense once and for all (or, until tomorrow).
What Watch Is
What is Watch? First and foremost, it’s an iPhone accessory. That’s it. Watch has plenty of cool features, plenty of customizable uses, and might be pointing us toward wearable technology of the future, but to really use Watch you need an iPhone, and that makes it an accessory.
Being an accessory also means Watch will not sell in numbers comparable to iPhone or iPad and I’m willing to bet Apple would be pleased if Watch matched Mac sales units. Unlike Mac, iPhone, or iPad, Watch is not a standalone product. Yet. For now it needs an iPhone to work and that, by default, means Watch is an accessory. Fashionable? Yes. Utilitarian? Yes. Since it’s an accessory, Watch is not a need, though maybe we could petition the folks who keep track of such things to add it to the list. It’ll be a long wait.
What Watch Is Not
Watch is not a standalone product, so don’t compare it to standalone products. Watch is somewhat unique in that it’s an accessory that can also have its own accessories. The cottage industry of stands, bands, and screens has already taken root.
Watch, like iPhone, is highly personal, which means how you use it will likely be much different than a friend, family member, or co-worker with an Apple Watch. That’s the nature of applications; we use what we like, and what’s beneficial to us.
Watch is not just alerts, alarms, and notifications, all of which can be done on an iPhone already. Watch is what a watch is: convenience, fashion, and utility all rolled into one, but done in Apple’s inimitable style; functional and beautiful at the same time. Watch is also a new device that is more of a mashup of previous devices. It’s a watch. It’s a small but powerful computer with a growing set of functions that many tens of millions of people will find useful and enjoyable (while others will not), and sales are likely to increase steadily over the next few years.
Peter is correct. I do not ‘need’ Watch, so it doesn’t fit anywhere on Maslow’s hierarchy of needs list. Need is not the issue with Watch or anything Apple makes. Want and desire enter into the equation perhaps more than with any other technology gadget. So, to anyone else with an opinion on Apple Watch I express the following: Try it first (walk a mile in my shoes), don’t laugh (they laughed at iPhone, too), and don’t impose your preferences on others (‘you don’t need a Watch’ is the wrong thing to say because you don’t know my needs or wants).