Nothing. It’s not news. It happens all the time. Sure, the customers who switched did so for a reason, and the reasons are many, but the occurrence is so common that nobody writes much about it. Unless the switch from Mac or iPhone to Windows PC or Samsung Galaxy whatever, and then switched back. That’s not a one-way road, but it is news.
The Road To Apple
Conversely, whenever a long-time Apple customer ditches the Cupertino tech giant and crawls into bed for an illicit affair with a PC or Chromebook or HTC smartphone, the headlines blare. Why? News doesn’t care much about the commonplace, but news cares much about the exception to the rule.
Dog bites man? Ho hum, bah humbug. Man bites dog? That’s news.
The road to become an Apple customer is short and spacious, easy to navigate, and getting lost along the way is a rarity. Conversely, the road away from Apple is the proverbially road less traveled, which, if you’ve read much on Mac360, you know is less traveled for a reason.
Simply put, PC and smartphone customers switch from whatever device they have to Macs and iPhones far more frequently than Apple customers switch to anything else. Apple CEO Tim Cook told investors recently that ‘we experienced the highest switcher rate from Android that we’ve ever measure‘ in two consecutive quarters.
Why? Android and iOS are more alike now than ever. Some smartphone competitors make hardware which is as good, or in some features, even better than an iPhone? Why are competitors switching to an iPhone and not the other way around?
One high end Android smartphone may have a better camera. Another may cost much less but work much the same. Still another may have a longer battery life. But overall, an iPhone’s features– from end to end– are among the best regardless of competitor hardware status.
One of Apple’s more strategic moves may be helping to drive competitor’s customers down Apple’s road is the move to larger screens in the iPhone 6 and iPhone 6 Plus; both late entries to larger screens, and not even the best in class. Apple seems to have a way of adding just the right blend of new features and functions to the product mix that keeps customers coming their way instead of leaving.
Another item that comes to mind might explain why Apple’s iPhone is tops in the enterprise. Businesses like stability, security, dependability, and predictability. Apple offers all four in ways not accomplished by Android or Windows PC competitors. Apple upgrades OS X and iOS in late summer or early fall every year. iPhones get new hardware on a regular basis. OS X and iOS have far fewer exploits and security issues than Android or Windows devices. Apple’s only interest is selling products, while Google prefers to trade software for private data.
Those differences are becoming more public knowledge and help to explain some of why the road toward Apple has more customers on it than the road leading away from Apple to competitors.