Where is Watch not a flop? Among the people who actually bought Watch and use Watch. In fact, guess which new Apple accessory product receives the highest new product satisfaction rating among Apple’s hundreds of millions of customers? Come on. You can do it. Go ahead. Make a guess.
‘We Heart Watch’
Watch has been on the streets about three months, and even without an official sales unit number from Apple, it’s likely to have already sold more units in the first few months than the original Mac, the original iPhone, and the original iPad in their first three months.
That’s from a product which has had a severely constrained supply; a product which is little more than an accessory for an iPhone, and not even a standalone new product category in the nascent wearable technology segment.
One recent survey of Watch owners revealed something unusual. Watch scored higher in customer satisfaction than did the iPhone or iPad in the early months after launch. The skinny? The iPad from the launch in 2010 was given a satisfaction rating of 91-percent. The iPhone in 2007 received a 92-percent satisfaction rating.
The survey seems to mirror anecdotal evidence that Watch is a huge hit among actual customers. The initial satisfaction level is 97-percent. Survey participants were not just early adopters, either, as Watch has attracted a broad spectrum of Apple’s diverse customer base. What does this say about Watch’s future (despite the barrage of naysayers and nattering nabobs of negativity which seem to diss Watch every day)?
Watch has legs. Watch is understood better by customers and users than it is by technology and market critics. Watch is an accessory to iPhone, not a standalone new product category so it cannot be compared to iPhone or iPad.
It’s early in the game, of course, but the fact that Watch has a higher satisfaction rating than other Apple mainstream products says that maybe, just maybe, Apple built the right product for customers (vs. building a product for critics; the same critics who lambasted Apple’s iPod, iPhone, iPad before it).