Did you hear the latest news? No, not about Apple Music, though that’s news, too. It’s about Apple Watch. It failed. I promise not to say, ‘I told you so‘ but mostly because I didn’t, not because Watch failed.
Who said Watch failed? Famous Apple critic, Microsoft apologists, and the owner of a nationwide franchise of organ grinder monkeys, Rob Enderle. Yes, that Rob. The one that makes up half The Enderle Group. The one who makes a living by dreaming up and publishing what others dare not.
Yes, folks. Watch has failed because, in Rob’s own words, “Watch hasn’t exactly been the success the iPod, iPhone, and iPad initially were (though to be fair the iPhone and iPod weren’t that great the first year either).”
The logic there escapes me.Neither iPhone nor iPod were successful products the first year, but at least Apple told everyone how many were sold. The Watch is but a few months old, and probably will sell more than iPod and iPhone did the first year, so, uh, um, what’s the problem again?
Rob says Apple is “rushing to get a revised model out the door, things aren’t looking good for this product.” Why? Because it failed. That’s the headline, “Why the Apple Watch Failed.” Careful. This is going to get ugly. So, Watch failed, ipso facto and Voila! Watch will be a winner. Huh?
I’m not convinced it is really dead, and given it took three tries to get the iPhone and iPod to overcome their initial issues, there is good likelihood that by the third version Apple will have a winner.
If Watch is not really dead, and it’s predicted to be a winner, then did it actually fail? And, while we’re at it, what’s the deal with words? They just don’t mean what they used to mean.
The Real Problem
The real issue here isn’t Apple Watch and the undefined measure of success or failure. The real issue, the real problem facing all of us, is how people like Enderle are allowed to spew indecipherable logic upon the masses. Thanks to the internet and keyboards, anyone can grow up to be a writer of drivel. Unfortunately, too many do, which explains the walking talking drivel machine, also known as Rob Enderle, the same guy who tops the list of Macworld’s ‘10 Wrongest Apple Pundits.’
In fact, if you think about it, the first Apple Watch was really the iPod Mini with a wrist strap which, like the iPod itself, rolled into the iPhone over time. Wouldn’t the equivalent of a Pocket Apple Watch be basically an iPod touch?
Good grief. See what I mean? I used to think that an Apple product’s success was predicated– not upon thoughtful design, or fabulous usability, great engineering, and cleverly integrated software– but instead upon being dissed by Enderle. If he clubbed an Apple product you could be sure it would succeed.
In fact a lot of us who have smartwatches increasingly wear them on the inside of our wrists because unlike watches, it is more important to be able to see the screen than it is to show people you have a cool watch. If you are carrying something, holding a steering wheel, or just touching the screen it is far easier if that screen is on the inside of your wrist rather than the outside.
The problem with this latest screed is obvious. Enderle has decided to have it both ways. Apple Watch: Fail. Apple Watch: Winner.
The reasons the Apple Watch isn’t doing well are that its name works against it, it likely should have come before and not after the iPhone, and we wear it like a watch, not like the amazing new device it should be. I expect that by the third version Apple will find its stride with this product or send it to the great Apple graveyard in the sky.
Yeah, Apple Watch. It’s just like Newton or Pippen or the Cube or MobileMe. Those who have Watch, love Watch. Those who don’t have them but want them will likely love them, too. Those who write about Watch but don’t have one are likely to need the same medicine that Enderle forgets to take.