Twitter is a good example. Tens of millions of Twitter users do not necessarily beget substantial revenue and profit. That’s an example of a business model that isn’t working. Facebook is an example of a model that works. Computer and smartphone users who want to track tasks and projects can do it for free with this app.
No. Cost. Yet.
TrackingTime is an app and online service that makes it easy to track time on tasks and projects, and even has some team collaboration options built in. And it’s free. For now. Maybe forever. Maybe not. I think it depends upon the number of eyeballs that TrackingTime collects over time.
The Mac apps works well with the iPhone app to track the time you devote to a particular last or todo list. It’s one-click operation devoid of timesheets and timers. TrackingTime is a visual way to track the time on a task, but handles projects with ease by breaking each component into an easily managed task, which can also be assigned to others and their progress tracked.
Setup a complex project with many sub-tasks and multiple people with responsibilities, and TrackingTime tracks it (after all, a project is made up of tasks, and some tasks have sub-tasks of their own, and the larger the project the more people involved).
Once projects or tasks are setup, all that’s required to begin tracking is a click to the menu, select a specific task, and click. Let the timing begin. Tasks can be delegated to other members and TrackingTime keeps track of all the details for each task, and each person assigned to a task.
All this time tracking is handled by multiple apps on different platforms, including Mac, Windows, Linux, iPhone, Android devices, even Google Chrome.
What is remarkable about TrackingTime, other than the fact that there’s no price tag, is the real time analytics which are simple to view. That makes it easy to see progress on any project or task assignment, by task or assignee. Employee productivity can be measured and tracked (you know what they say, ‘performance measured is performance improved’).
TrackingTime is good for a one-person office, a small company, or larger, more disparate teams with members not located together. All the time tracking data is stored in the cloud. For now, the TrackingTime company says basic tracking and collaboration features will remain free. The apps are free, too, and actually fun to use in an OS X Yosemite-meets-iOS 8 kinda way.
What of the business model? I suspect that the idea here is to capture as many users to the free tier as possible, then add premium features over time which are worth paying for. It’s hard to know how that will pan out, but if you’ve ever wanted to use a time tracking utility which stores data online, works on multiple devices and multiple platforms, and has plenty of built-in backup and security, and handles collaboration and delegation, this is as good a place to start as any.
I see much potential with this, not only with companies tracking projects, but even smaller companies tracking vendors. Assign a task or project to a vendor and have them download and install the app on the device of their choice. Then track their work.
Sweet. And free.