One of Apple’s most memorable ad campaigns was the Think Different ads that were launched not long after co-founder Steve Jobs returned to run the company.
Years later Apple launched the famous Get A Mac campaign which featured Justin Long as the Mac, and humorist John Hodgman as the PC. We can argue the merits of such advertising, as well as the benefits they brought to Apple, but I argue it’s time to bring back Get A Mac, but instead of ‘Hello, I’m a Mac’ followed by, ‘And I’m a PC’ let’s change it around a bit.
Hello, I’m an iPhone
Over the past few weeks Apple has been flooding the inter webs with a new series of iPhone ads and commercials. MacDailyNews has the details of what is becoming known as the iPhone Manifesto.
Without naming names, the Manifesto points out all that makes an iPhone an iPhone, and indirectly points out all the problems users encounter with Android smartphones. Mashup the Manifesto with John Hodgman as smartphone and Justin Long as iPhone and there’s another match made in advertising heaven.
Only this time it would be Long saying, ‘Hello. I’m an iPhone‘ and Hodgman responding with, ‘And I’m a smartphone.’
Think about it. Is that not a match you would love to see again?
Apple’s Manifesto could be the starting point of similar ad campaign, noteworthy not only for the chemistry that came with Hodgman and Long, but also the similarities between iPhone and Android smartphones (the nameless smartphone).
New scenes in each video ad would play on the perceived weakness of traditional smartphones, Android in particular, and the corresponding strengths– ease of use, security, accessories, privacy, frequent updates, app selections, etc.– of the iPhone.
Apple’s original ad campaign following Jobs return in 1997 was Think Different™. The new Manifesto seems to press a similar but simpler emotion. Think. What better way to get Android smartphone users to realize there is something better than a ‘Get an iPhone’ ad campaign with John Hodgman as smartphone and Justin Long as iPhone.