Is it any wonder that Korean conglomerate Samsung’s executives are paranoid to the point of desperate, criminal acts? In China, the company’s marketshare has swooned under the weight of copycat manufacturers (ironic, isn’t it?), while the iPhone grows. In Japan, the company sells smartphones without the tainted and tarnished Samsung name. Here’s more proof Samsung is more desperate than ever.
What A Dollar Buys
By most accounts, at least those of the technorati elite who pay attention to such things, Samsung’s latest smartphones are the company’s best ever, and more iPhone-like than ever. But all is not good with Samsung these days.
The new S6, Edge, and Note boast the best screens of any mobile device, a Samsung speciality, but seem to be plagued by other issues, including abnormal fit and finish, poor battery life, a sagging reputation, overheating CPUs, and all models remain saddled with Android OS which provides little differentiation from other, cheaper Chinese-made knockoffs.
Other than criminal activities, what’s a company like Samsung to do to gain a little public notice?
How about the Samsung Ultimate Test Drive?
For a limited time all you need to do is be an iPhone user, fork over $1, and you can test drive a new Samsung smartphone for 30-days.
For just one dollar, you can try one of our latest Samsung phones for 30 days with no obligation. Your test drive kit will come with the phone of your choice, an activated sim card, and a step-by-step guide to help you start your test drive.
After 30 days, if you buy a qualifying Samsung device, there’s even more love in store for you.
Samsung does not say what the ‘love is’ but I’m sure it’s, well, lovely. For Samsung.
Included in the ultimate promotion is an option to test drive a curved screen Galaxy S6 Edge, the S6 Edge Plus, and the new Note 5 with full cellular service for 30 days. Enticing, no? Would you be interested in trying out a new Infiniti Q70 Hybrid for 30 days for just a dollar?
Is this latest gamble from Samsung to become relevant again smack of desperation? Or, is it a genius marketing ploy which will give iPhone users a chance to compare, side-by-side, whatever iPhone they own to Samsung’s latest and finest mobile devices?
Just between you and me I think it smacks of desperation because it’s likely that Samsung has warehouses full of unsold S6 Edge and Note models that need to be moved quickly, knowing that Apple’s new iPhones are just around the corner and that tends to dry up the smartphone market for a few months.