This week I was browsing around the Applesphere and came across a string of headlines which, one after the other, should have raised an eyebrow or two (and that assumes the certified members of the Apple criticizing technorati elite have more than a single eyebrow).
Apple’s stock was being hammered by a stock market altogether too emotional about China’s inevitably slowing growth, and the iPhone maker’s dependence on the Chinese economy. Recent headlines seemed to indicate Apple has struggling and even a new iPhone 6S wouldn’t be able to save the company (or, so said an obviously high school guest writer for MarketWatch).
Oh, please. Just look at the news.
All The News That Fits
Mark Twain once said it was best not to pick a fight with a man who buys ink by the barrel and paper by the ton. In today’s digital world, ink and paper are dirt cheap, and anyone can write about anything and, as everyone knows, negative news sells.
MDN ran a few headlines this week which point out what should be obvious but only to those who are not card carrying members of the technorati elite, market prognosticators, or plain old vanilla nattering nabobs of negativity.
Apple is doing just fine, thank you.
One headline said that Dark Sky is the most popular third party Apple Watch app. I love it and so do many hundreds of thousands or perhaps millions of others because it micro-manages weather forecasts.
Another headline came from Best Buy’s CEO who said Watch demand was so strong they’re expanding sales to all of the company’s more than 1,000 retail stores. So much for Watch being a flop, huh?
Yet other headlines pointed out Apple’s potential with hydrogen powered cars, unexpected features in the upcoming iPhone 6s models, new power for the elegantly designed MacPro, all that and more make me wonder which Apple the critics are talking about? Apple circa 1996? Or, Apple 2015. You know, the Apple with almost 500 retail stores, hundreds of millions of highly satisfied customers (and even more credit card numbers attached to user accounts), customers who anxiously await new models of every device the company makes.
The thing to remember about news is this. Negativity sells. Sensationism sells. It always has, and unfortunately, it’s likely to continue that way for awhile. For me, I find the negative news about Apple entertaining, but not an emotional drain because all it takes is a little scratching around the surface, like an archeologist, to find out what’s really going on.