What we tend to ignore, forget, or just don’t know about, are all the ways Apple has upended various industries behind the scenes by employing new methods which we now take for granted. Remember what it was like to stand in line for a new version of OS X? And pay money for the privilege? Those days are gone, thanks to Apple’s desire to raise the bar.
Upgrades For Free
Thanks to the internet and Apple’s willingness to bet big on server farms which help to deliver applications and OS upgrades, the latest iOS version has been installed on more than half– that’s a few hundred million devices– of the working iPhones and iPads on planet earth.
By contrast, Android’s latest, Lollipop, has been installed on just over 20-percent of Android devices, mostly those sold in the past year, while Apple’s iOS achieve that in less than a few days.
The distinction between iPhones and iPads vs. Android smartphones and tablets could not be more distinct. Most of Apple’s customers upgrade their devices, while most of Android devices users do not upgrade at all. Ever. As in never. Instead, they’re forced to get a new smartphone to get a new upgrade to Android’s latest.
As to Apple’s Mac customers, more of them are running the latest OS X version– Yosemite– than any upgrade in the company’s history. This miracle update system means Apple’s customers are protected by critical updates faster than Android or Windows users.
Yep. Windows 10 is installed on less than 6-percent of all Windows PC devices, which tops Windows Vista and Windows 8, but it lags far behind Windows XP, Windows 7, and even Windows 8.1.
Who cares? Nearly everyone cares. Average users care because they get critical security updates faster than either Windows or Android customers. Businesses care because their IT groups can ensure employees have their devices upgraded more frequently and with less effort than competing brands.
Apple’s upgrade methodology, free upgrades, high device penetration for each upgrade, hasn’t gone unnoticed by the competition. While Google’s Android struggles with upgrades to the free operating system, Microsoft has been forced to provide Windows for free to some OEMs, and to many customers running older versions of Windows.
This capability– upgrading so many customers with the latest and greatest– explains why the iPhone and iPad continue to lead Android and Windows in the enterprise, and why the Mac– part of the curated and secure ecosystem Apple is developing– grows while traditional PC sales drop.
The miracle upgrade system is just another example of how Apple disrupts an industry and forces competitors to change their methods.