Anti-Frag stands in stark contrast to the rest of computerdom. On the smartphone and tablet side of the fence there’s a gazillion varieties of Android– fragmentation–, and there’s iOS for iPhone and iPad, and prior to the launch of iOS 9, iOS 8 had hit nearly 90-percent adoption of all iOS devices. That’s an incredible number a huge, but somewhat secret weapon for Apple.
Microsoft Is A Copying Machine
Fragmented operating system versions are a fact of life, and Apple seems to have figured out a way to disrupt the inevitable. How? Free operating system upgrades. OS X is free. iOS is free. But they only run on Apple’s devices (mostly).
How does that compare to Android and Windows, the #1 and #2 most popular operating systems in the world? Android is free, but suffers from incredible fragmentation as hundreds and hundreds of manufacturers use different versions of Android on their devices.
Microsoft once made money from the latest upgrades to Windows, but thanks to the free Android and free iOS and OS X team, those days are gone. Windows 10 is free. That’s right. Not only does it come free with most new PCs, but it’s also free to upgrade if you have an older version on your PC. Inevitably, Microsoft has become little more than a copy machine; copying Adobe’s Creative Cloud subscription service with Office 365, copying Apple and Android by providing free versions of Windows to OEMs. You get the idea.
Remember way back when, back when Apple charged for a beta version of OS X? And charged for subsequent annual upgrades to newer OS X cats? Apple has figured out that it’s in their best interests, and in the best interest of their customers, to make the OS available free, and easily installed on as many older devices as possible.
Why? Because Apple is a hardware company that uses software to entice customers to upgrade to newer products. Google is an advertising company so Android is free, but also fragmented so much that a major security update may only be available for two or three-percent of the installed base, while Apple can push out security updates to nearly 90-percent of iPhone and iPad users.
That’s a huge advantage. It’s Anti-Frag. And it’s yet another secret weapon that Apple uses to disrupt the PC and mobile device industry; one block at a time.