With the advent of iOS 9 and the new iPhone 6s line, Apple decided to get more competitive with iCloud’s pricing strategy. 5GB is still free, and probably sufficient for most people to use to sync their Calendar, Contacts, Notes, Reminders, keychain, and Safari bookmarks (and backup settings) but that’s about it.
Less Is More Is Better
Every major online tech company has cloud storage plans available that are priced less than Apple. But Apple views cloud storage as a feature, and not a business, even though more storage has a price tag.
If you’re using iCloud now and anything beyond the free 5GB plan, your monthly price tag went down. I use the 200GB plan, so mine went down only a dollar; from $3.99 to $2.99, but the 1TB plan is competitive at $9.99 a month, a rate sufficient that I might consider putting all my Photos photos into sync storage.
If you don’t store Photos online, then the 50GB plan for 99-cents a month may suffice. Why? Because Apple Music makes it easy to have instant access to a few million songs and you don’t have to worry much about where they’re stored; online or otherwise.
Apple’s 1TB plan is the same price as Google Drive, but Microsoft’s 1TB plan, at the same price, also includes a subscription to Office 365 Home, which gives users access to Word, Excel, and PowerPoint. Dropbox’s free tier is a measly 2GB vs. Apple’s 5GB.
Here’s the problem I have with iCloud Drive. It’s not reliable. Neither is iCloud email. So, in the sense of dependability, Apple still doesn’t get the cloud. It might be more competitive with storage pricing, but availability remains an issue.