Just around the corner calendar is another Apple special event, and if the company holds true to the past, as expected, we’ll have a look at new iPhones. Here’s the problem with Apple events. They never deliver on the dreams.
Dreams? Sure, I’m dreaming of a new iPhone with a Touch Force screen, which hopefully will work like the Touch Force trackpads on the new Mac notebooks. Yes, I’m dreaming of additional stability and a few new features in iOS and OS X. These are dreams that need some reality.
If my dreams are to be met and satisfied, Apple has to kick it up a notch, press the pedal to the metal, and get it in gear because I have a good imagination, money in my pocket, and a long list of gadget gear I’d like to see.
Every fall Apple announces the latest and greatest mobile devices; usually the iPhone, followed by the iPad a month or so later; both just in time for the holiday shopping season. As with every Apple event we rumor collectors go into a frenzy at what new goodies we expect the company to announce.
The expected usually arrives, but this year it’s the unexpected list that is longer than ever. Sure, we’ll get new iPhones, perhaps the iPhone 6s and 6s Plus, but if the phone is really a great advancement why not just call it iPhone 7 and beat Samsung to the numbering game?
Apple already announced new iPod touch models, dropped the price of Apple TV, and we’re barely six months into the new round of MacBook Pro models, so what could Apple do to liven up Mac users with money to burn?
I’m thinking OS X 10.10 El Capitan gracing the 4k Retina display of a 21-inch iMac. Take that, Dell. But wait. There’s more. How about Pages, Numbers, and Keynote for Windows? Free. That would kick Microsoft to the curb as the company already has difficulties selling Windows and Office.
Developers have been trying out the new Safari coming with iOS 9 and it’s newly minted ad blocking technology. Most of Google’s ad revenue on mobile devices comes from… insert drum roll here… iPhone and iPad, and by this time next year a few hundred million of Apple’s devices could be running iOS 9 and blocking ads by the gazillions, while speeding up the web immensely.
Wait. There’s more!
What about the so-called iPad Pro, a 12-inch-ish iPad with a ginormous screen, perfect for power users and backpack and computer bag makers. If Apple can make a humongoloid iPad, why not a tablet running OS X? I’d buy one in a heartbeat. Or two.
Everyone knows Apple plans to ship a new Apple TV model. We just don’t know when or how much it will cost, but it should come with Siri built-in, facial recognition built-in, motion sensing controls, and tools to build Apple TV games which will play on your television. I’m telling you, these rumors have legs.
Also on my list is watchOS 2.0 because my Watch battery life is superb so having a way to delete the battery’s power faster will be a plus. Where’s Apple Car? We’ve got Car Play, and everyone who’s used it loves it, but I’d rather have an Apple Car that runs on salt water than a lifetime pass to B.A.R.T. Instead, we’re likely to see an upgrade to the fading fast iPad mini, and some HomeKit gear, but not the illusive Apple streaming TV service. Apparently the industry cannot agree on how much Apple’s cut should be; out of fear that Apple would own the TV industry the way it owns the music industry.
How about some Apple produced television shows. It’s all the rage these days. Netflix is doing it. Amazon is doing it. If Apple had purchased Pixar instead of Disney, Apple would be doing it. It’s just not likely. Why? Apple would be competing against their partners (Disney is an example), and I heard the alarm and had to wake up before my dream completed, so I’m not quite sure how it ends.