If ever there was a company destined to disappoint critics, members of the technorati elite, and the market prognosticators who are seldom accurate, it’s Apple. This Special Event had something for everyone, unless you’re a Mac user, or care at all about iOS or OS X, and have plans to ditch your cable TV service to hop on Apple’s still invisible subscription bandwagon. Among all the goodies of the two hour show, here’s what I found missing from this big and important event.
Television, Macs, Features
That Apple marches to the beat of its own drummer is a foregone conclusion and Wednesday’s Special Event merely cemented the company’s reputation for doing what it pleases, vs. whatever we certified watchers want.
Apple Watch 2.0 comes with the expected new colors and new watch bands, but no lower priced gold model. I call the gold aluminum model Faux Gold. Apple is right on schedule, though, and you’ll have many thousands of Watch apps and accessories to choose from during the all important holiday buying season.
Force Touch was introduced in the new MacBook and plugged into upgraded MacBook Pro models, and now it’s on the iPhone 6s and 6s Plus, but called 3D Touch. But you won’t find 3D Touch or Force Touch on the new iPad Pro model, which uses a different technology to enable finer granular touch, perfect for artists and those users who demand a stylus. Sorry. Pencil.
Apple skimmed over iOS and focused on the new hardware in iPhone, and completely avoided anything to do with Mac or OS X. Ostensibly, that will come in a later, but less significant, and hopefully, slower paced presentation next month. Or, never. The Mac is so 1999. Oddly, the iPad Pro debuted this month instead of at another event with the Mac and OS X, further crowding an already crowded event.
What of iPad Air 3? Nope. The only additional iPad love was to the iPad mini 4, which gets last year’s iPad Air 2 feature set. Confusing, no? iPad Pro, iPad Air 2, iPad Air, iPad mini 4, and iPad mini 2 (but no mini 3; go figure).
Two new models of Apple TV debuted, separated by $50 and 32GB of storage. Both have a new remote which works with touch gestures and with the built-in accelerometer and gyroscope, have Wii-like functions.
Where’s the long awaited Apple streaming television subscription service? Missing in action. Without the action. If rumors are correct, the cable TV cutter service may show up next year. Along with unicorn robot and Apple’s long-awaited, and highly anticipated home delivery vegetable service, which should deserve an event all by its lonesome.