The mantra for success in business can be summed up in a single word. Growth. Wall Street loves growing companies, profits be damned. Apple grows. Amazon grows. But only Apple has substantial profits.
Amazon, headed by founder and CEO Jeff Bezos, is a big, fat online retailer, a digital general store that sells a little of everything, including its own slow selling technology gadgets, and a few of Apple’s products. Amazon has tried and failed to compete with Apple’s iPhone and iPad, so for spite, the company wants to ban some Apple products.
Innovate? Copy? Or, Hide?
Amazon is a store so it has the right to sell what it wants (or what it can get), and the company does not want to sell Apple’s new Apple TV device, or Googles new Chromecast; both popular streaming media devices.
Why? Both Apple TV and Chromecast are highly competitive with Amazon’s slow selling Fire TV and Fire TV Stick devices, which cater to Amazon Prime members who want to stream movies, TV shows, and music. Amazon, obviously, wants Prime members to use Amazon devices instead of competitors.
What does that say about Amazon’s character as a retailer?
It would be much the same as Walmart or Costco selling their house brands and banning outright the more popular commercial brands. Amazon’s technology gadgets have not sold well. The company refuses to announce how many Kindles have been sold (similar silence on all Amazon gadgets– the defunct Fire Phone, the Fire TV and Fire TV stick, and Amazon Echo– which indicates that Amazon is less of a technology innovator than it is a big online retailer, a cowardly company which cannot compete against technology innovators like Apple.
If Amazon is afraid of competition, and their actions regarding Apple TV and Chromecast suggest they are, what of Apple? Only Apple allows both Google and Amazon (and many competitors) to provide their applications on the App Store. What would be the response if Apple decided that no more Google or Amazon applications could run on iPhone, iPad, or Mac?
The public outcry over anti-competitive practices would be tremendous, of course, but it should be clear that Apple is courageous and confident in its ability to compete. Amazon cannot executives cannot say the same thing. Is it not apparent that fear rules in the executive suites at Amazon? Fear of Apple. Fear of Google. Fear that Wall Street investors will finally understand that Amazon’s seeming disdain for profits, ostensibly funneled back into money-losing technology ventures, is a smoke screen which hides the truth. Cowardly, indeed.