That’s technology in the crazy mixed up 21st century, where up is down, yes is no, and politics is entertainment. Look at Apple’s major competitors: Samsung, Google, Microsoft. Now, look at Apple’s major partners, each of whom provides an important element in Apple’s curated ecosystem. Samsung, Google, Microsoft.
Through the years both Google and Microsoft have thrown potshots at Apple, in public and private, and Apple has returned the favor a few times. Google needs Apple more than Apple needs Google. And, Microsoft, thanks to falling Windows PC and Office revenue and profits, needs Apple more than Apple needs Microsoft.
What about Samsung? Strange bedfellows, indeed.
Apple sells smartphones and tablets and Samsung sells smartphones and tablets, and there are times when the competition is intense; especially from Samsung, a company known for a string of misdeeds, lies, criminal acts, and misrepresenting itself and its products as much or more than the reputation for engineering and technical prowess.
Apple is one of Samsung’s largest customers. The iPhone maker buys billions of dollars in components– storage chips, screens, CPUs, et al– from Samsung each year, a company which often derides Apple in public while advertising its latest Galaxy device, a company which has knowingly stolen– and been convicted of stealing– Apple’s intellectual property.
Yet, Apple still buys components from Samsung.
Here’s the latest. Apple sells so many iPhones and iPads each year that no single manufacturer can handle the production volume the company needs. So, this year, production of the highly touted, custom designed A9 CPU in the iPhone was split between Samsung and Taiwan’s TSMC.
Funny thing. Reports say that Samsung’s A9 CPU drains the iPhone’s battery faster than a TSMC manufactured CPU, which makes buying an iPhone 6s or 6s Plus a mashup of crap shoot and lottery. If you’re lucky, you’ll get the iPhone with a TSMC CPU inside. If you’re not lucky, you’ll get an iPhone with a battery draining Samsung CPU inside.
Apple knows of the problem and has tried to explain it away as just common differences in components. Just between you and me and a bridge I could sell you in Brooklyn, I think Samsung made their version of the A9 CPU suck up more battery juice just to make Apple look bad in the marketplace.
That’s exactly how Samsung behaves. It may not be easy, but the faster Apple rids itself of the sinister Samsung the better off the company will be. Samsung has proven itself time and again that it cannot be trusted; in public or private. Chipgate is just another example.