Forgive me for lacking a little research and some math to back up my assertion, but I think it’s safe to say that no other technology company uses and overuses superlatives when describing new products than Apple.
Apple’s use of these adjectives could be copyrighted just for the sheer volume. You’ve heard them all. Incredible, amazing, brilliant, wonderful, revolutionary, breakthrough, cool, gorgeous, beautiful, zippy, faster, awesome, and many others. And that’s not to mention mixing and matching the superlatives. Here’s my favorite. Magical.
Where’s The Magic?
I don’t mind spending the money for the latest and greatest from Apple and that dedication to helping the company to untold riches and spurring the American (and Chinese) economy includes the new Magic toys; Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2.
I’m not sure what the magic is on each of these three like-named accessories but I think it may have something to do with Apple’s ability to get us to part with our hard earned dollars to buy products that are more superlative in name than function.
Magic Mouse 2 – The new mouse looks and feels much like the mouse it replaced. It’s lighter and rechargeable inside which eliminates traditional batteries.
Color me skeptical, but I’m hard pressed to find much that’s magical about Magic Mouse 2 other than the recharging capability, and that’s anything but a magical feature, because the Lightning charger connector is on the back of the mouse instead of on the bottom end so you can’t use it while it’s being charged. That’s not magic. It’s silly.
Magic Keyboard – Apple gives the new keyboard the Magic monicker more because it’s different than because there’s magic associated with the new features. New features? Well, it looks different; more of a wedge than a slab of aluminum stuck on a log of aluminum. Magic Keyboard pairs automatically, and it, too, has the built-in rechargeable battery.
The claim to fame here is the new scissor mechanism below each key which makes it more like the keyboard in the new MacBook; thinner, but more stable, very comfortable, but there’s not much clackety-clack. The battery should last about a month with normal use and it gets charged via the included Lightning to USB cable.
Magical? I’ll let you be the judge and I don’t want to taint your initial impression, but neither keyboard nor mouse levitate, or type and click for you. If there’s magic in the keyboard or mouse then the magic ends with the trackpad.
Magic Trackpad 2 – Again, there’s the built-in battery and four Force Touch sensors so the trackpad feels and works much like a Force Touch trackpad in the new MacBook and MacBook Pro models. It pairs automatically, too, and charges with the Lightning to USB cable. Apple says a charge should last a month.
Magic Trackpad 2 is where the so-called Magic ends. This thing is frickin’ huge and dwarfs the previous model Magic Trackpad and even more so the trackpad on my new MacBook Pro which is a mere 4-inches by 3-inches. By comparison, Magic wannabe Trackpad 2 is almost 6.5-inches wide, and over 4.5-inches deep.
Yes, it does Force Touch and Multi-Touch and I’m a big girl with large hands and long fingers but I’m not Paul Bunyan. Apple touts it as a feature that Magic wannabe Trackpad 2 is 30-percent larger than the previous trackpad but even that dwarfed the trackpad on every MacBook model.
Though it matches the new keyboard side-by-side, Magic Trackpad 2 just does not have a magical feel too it; certainly nothing like Force Touch on the MacBook models, and not even the same as 3D Touch on the iPhone.
After two days of use I have two other issues that reduce the magic.
First, is the Force Touch itself. By default, Force Touch is invoked when you want to drag multiple items around in the finder. It keeps popping up Quick Look.
Second, what’s with the price tag? The previous Trackpad was expensive at $79, but the Trackpad 2 is $129. Maybe that’s the way it should be. The old Magic Trackpad was about 10-percent of the price of a new MacBook Air, and the new Magic Trackpad 2 is about 10-percent of the price of a new MacBook. Force Touch must cost more than non-Force Touch so that explains some of the price differential. So, too, does the rechargeable battery and the include Lightning to USB cable.
I think you can buy a Windows 10 tablet for about that much and the whole frickin’ screen is a touchpad. I’ll try to use Magic Trackpad 2 with my iMac to get a feel for it, but so far it’s anything but incredible, amazing, brilliant, wonderful, brilliant, revolutionary, breakthrough, cool, gorgeous, beautiful, zippy, faster, awesome, or magic.