Math is what Apple uses to track its money; sales, profits, and the like; each of which it publishes in detail every quarter and every year. That’s just cray cray, Apple. And so old fashioned. No one needs traditional math in the 21st century because math is now a component in imagination.
Headlines vs. Reality
This weekend I read how the Mac’s sales have fallen, how iPhone customers are not upgrading to iPhone 6s as fast as they did iPhone 6, and how Apple’s stock is having its worst year since the early days of the Obama administration.
Where did all the numbers come from to reach those conclusions?
Mac sales are falling? Uh, Apple’s numbers seem to differ, and as odd as it may seem, Apple is the only one publishing such numbers. Every quarter. Every year. How many Kindles, Kindle tablets, or Fire phones did Amazon sell last quarter?
Can you hear those crickets? They’re the same crickets that you hear during Google’s announcement of how many Android smartphones they sold (yes, Google actually sells smartphones and tablets; they just don’t want anyone to know about the numbers).
Microsoft’s new Surface line of notebook-cum-tablet hybrid devices have been getting high marks from the technorati elite who continue to prognosticate that the Windows strategy– one Windows everywhere– has legs. How many Surface units (Surface, Surface Pro 3, Surface Book) have been sold to date? Or, just the last quarter?
Except for the crickets which only make noise when there’s no sound, Microsoft is silent. Even the guesstimators point out that Apple’s Watch– without actual numbers from Apple– probably sold more in units and total sales in its first two quarters than Microsoft sold Surface anything. Yet the former (Watch) is a slow selling dud, while the latter (Surface anything) is Microsoft’s hottest new product in years.
Math should be truth, but in media and technology (which should be able to count things really, really well), that’s not the case. Every quarter Apple tells us how many Macs, iPhones, and iPads it sold. Not shipped. Sold. Unlike imaginative numbers, sales are important to Apple. Before every such announcement, the guesstimators guesstimate numbers which are different than Apple’s but almost always put Apple in a poor or diminishing light, and those same guesstimators are remarkably silent about acknowledging their previous guesstimate mistakes after their numbers are corrected by Apple’s numbers. Is anyone keeping score?
Apple’s numbers reflect the reality of math and that’s just crazy because everyone else’s numbers reflect the nether regions of imagination and appear to be manufactured in places where the sun doesn’t shine but where fertilizer abounds.