What’s clearly different about the new Apple TV is how it contrasts sharply with how Steve Jobs expected and demanded the iPhone for a year after it was launched in 2007. Yeah, I know. It hasn’t been that long, has it? In a few short years, the iPhone went from little more than a handful of Apple’s native apps including a browser, to a kingdom of apps that are about to spill over into the television.
Hail To The Apps King
Steve Jobs was wrong. For whatever reason, the Apple co-founder thought a browser would be all anyone needed to, you know, browse the web. App developers thought different and so did enough Apple executives that jobs relented and apps became the norm for mobile device users.
Apps on streaming devices connected to the television are nothing new, either, but an app platform the size of what Apple can bring to the viewing community is new. The new Apple TV is more than just some faster, flashier new hardware with a cool remote control device, and Siri built in.
Apple TV is a new app growing platform and the next anchor tenant in Apple’s home mall which includes AirPlay for iOS and Mac devices, plus HomeKit and HealthKit devices. A few hundred apps are available to the Apple TV rollout, but that was the case for the iTunes App Store for iPhone back in the day. A few years later and Apple has over a million applications available for iPhone and iPad, and while Apple TV is not likely to breach those numbers this century, like it has Apple Watch apps in a few months, we can expect rapid maturity as app developers rush to integrate their iOS and OS X apps into Apple TV (not to mention all the cool HomeKit devices about to flood the market).
What seems to be happening here should be awe inspiring. Apps are everywhere on every Apple device and unlike most Android devices, they work very well together. TV channels have been reduced to applications. Games, of course, are applications. HomeKit products will be managed with… you guessed it. Applications.
As much as Steve Jobs obviously had a handle on what technology would bring to the future, he seemed to miss the app revolution, and now it’s coming to television in ways we never expected.
Will you be in line for an Apple TV at the Apple Store? Which model? And, if not Apple, which device do you use?