The music industry is changing and streaming music is all the rage these days, though few streaming music services have anywhere near the number of customers Apple has in the iTunes Music Store. So, what’s the problem with iTunes and wasn’t Apple Music supposed to fit it?
Been There, Heard That
Here’s a problem that Apple hasn’t really solved with Apple Music, the 30-million song, all-you-can-eat streaming music service for $9.99 a month. If you don’t have much of a music collection, $9.99 a month gets you everything you’d ever want (or, nearly so; 30-million is a lot of music).
People can only listen to so many songs a day. What if you already have an extensive collection of songs in iTunes, either ripped from a CD collection, purchased on the iTunes Music Store, or leftover from the Napster days?
A co-worker falls into the former category– small music collection, loves the choice and options in Apple Music and it’s priced right. I fall into the latter category; a huge music collection that’s already bought and paid for.
My free three-month subscription to Apple Music is about to end and I’m betwixt and between a decision to keep it and play $9.99 a month, or ditch it entirely because I don’t listen as much to Apple Music’s recommendations as I do the music I already own.
For longtime iTunes customers like me the biggest problem with Apple Music isn’t the price, it’s not the features, won’t ever be the selection (I have 10,000 songs vs. the 30-million Apple will let me listen to). The biggest problem is the success iTunes has already had with me.
Apple Music has a few quirks, of course, and some of the recommendations seem straight out of Bizarro World (me guarantee this song list you do not like). If it were not for the music collection I have now I would not hesitate to pay the going rate for the monthly subscription.
Wait a minute. Doesn’t Apple Music make your playlists available everywhere, on all devices; iPhone, iPad, and Mac. Yes. But that’s not an issue with my current collection. I keep only select playlists on the iPhone (rather than stream music which burns up precious data; no, I’m not on T-Mobile), don’t have music on my iPad, and all the music is on my Mac, so that streaming thing is a non-issue for me.
My co-worker, though, has a collection of just a few dozen CDs, and a few hundred songs purchased from iTunes Music Store, and loves the streaming aspect and the option of making playlists from a library of 30-million or so songs. To her, that’s a bargain at $9.99 a month.
Apple’s success with iTunes is what causes me not to spend money on Apple Music. I already have most of what I want to listen to.