Apple and Microsoft. Both benefit by having Office apps on Mac, iPhone, and iPad. Apple and Samsung. Apple needs chips, Samsung makes and sells chips. Apple and IBM. Apple makes PC and mobile device hardware, IBM makes enterprise class applications that run on mobile devices. Steve Jobs approved of the former two, and would have approved the latter. But not this one.
Copy Apple As A Pastime
Apple’s major vendor and major competitor is Samsung. When Apple locked up a deal to provide Macs, iPhones, and iPads to IBM’s customers, Samsung felt the lonely pain of being left out in the cold (I had leftover metaphors from the weekend) and decided to do what only Samsung does best.
What Samsung did, or, at least, is trying to do is to do what Apple does. Go its own way. And in this case it came up with an Apple-IBM-like program called Samsung Enterprise Alliance. That, in and of itself, shouldn’t come as a surprise, but guess who is on the list of preferred partners?
Yes, that Oracle. The same Oracle owned and run by Steve Jobs’ best friend, Larry Ellison, one of the Top 10 Richest man on planet earth; a man who owns his own island, a repeat champion for the American’s Cup, and one of Steve Jobs’ closest confidants. Ellison is a captain of technology industry and even honored his old friend at the Business Hall of Fame.
Steve Jobs is gone, Larry Ellison is in his 70s and stepping back from day-to-day responsibilities in the database giant he built, and that left an opening for Samsung.
The Korean chip giant and serial intellectual property thief says they will be in full force at Oracle’s OpenWorld 2015 event this week. Full force? Samsung plans to show off some wearable technology, including the Samsung Gear S2 smartwatch. Think Oracle database access from Samsung’s newest gadgets. This is where Samsung also deviates from the beaten path, and just like Apple, goes its own way by using Tizen on wearable devices instead of Android.
How much business will Samsung do with Oracle remains to be seen, but with Jobs gone and Ellison leaving, we can be sure there just wouldn’t be space for a Samsung card table at an Oracle event if Steve Jobs were still around.