The expected crimes against humanity and common sense by various and sundry elected officials haven’t changed much, but how we devour entertainment has. Instead of collecting music albums we can rent almost any music ever recorded and sold. Apple’s iTunes became the world’s top retail store for music, but these days renting your music by the month is all the rage. Well, guess where Apple just went with the new Apple Music app?
Who’s The Android Now?
Here’s the story. Streaming music subscriptions started a few years ago and began to catch on. It’s not as big as the technorati elite seem to make, but, as usual, Apple was late to the streaming music subscription party.
Basically, you subscribe to a service, pay a monthly fee, and listen to all the music they have on whatever device it works on, and instead of owning a few hundred CDs collected through the years, you can listen to almost anything by anybody and anywhere.
Beats Music was one of the smaller but more highly acclaimed music subscription services and Apple doled out about $3-billion, and then took forever to cobble together Apple Music, which, it seems, once people use up the 3-month free trial period, seem to like, hence millions of subscribers growing daily on the iPhone and iPad and Mac ecosystem.
Wait a minute? Are not Android devices the world leader in, well, mobile devices? Even Apple recognized the inevitable math, and now there’s Apple Music for Android folk, and depending upon what you read and how your digital politics bend, it’s either a big hit, or the worst thing since curated cultivation.
Does this look familiar?
Think of it as Apple Music for iPhone but on Android, or, more specifically, available for Android users on Google’s Play Store (the dark side equivalent of Digital Disneyland, also known as the iTunes App Store).
What you get is kinda sorta mostly the same as what you get with the Apple Music app on your iPhone. There’s a 3-month free trial period. The same 30-million song catalog. Recommendations from music experts based on what you like. And Beats 1 radio. If you want to sign up to the bargain rate family membership then you’ll need a Mac or an iOS device.
What do the many thousands of Android customers think of Apple’s new Music beta for Android?
Reviews are decidedly mixed between two competing camps in the Android ecosphere (I’m not sure one can use ‘ecosphere’ in such a toxic environment of so many technorati elite members who hate on anything Apple, but you get the idea). Those who downloaded and tried Apple Music for Android, and those who hate anything with an Apple logo on it, or maybe just apples.
Unlike Google, which makes iOS apps for iPhone and iPad which look, feel, and work much like Android apps, Apple did the right thing with Apple Music for Android and it looks, feels, and works much like most well designed and intuitive Android apps (alright, there are not that many, but let’s try to be kind; it’s Friday).
Unlike iTunes for Windows, which was designed to get Windows users to buy Apple products, first the iPod, then the Mac, Apple Music for Android isn’t designed to get users to switch to an iPhone or even garner name recognition (name something Android that has greater name recognition than ‘Apple’). The service is designed to extract about $10 a month from the Android user’s pockets and give it to Apple.
It’s a beta, so the app itself is a bit buggy, though I wonder if that’s not by design; you know, to make Apple Music for Android a more comfortable experience for Android users.