For example, Apple has two apps that run on Android smartphones. One, Apple Music, lets Android sufferers subscribe to, well, Apple Music. The other lets Android users switch more easily from Android to iPhone. What of Microsoft?
Microsoft has versions of Office for Mac, Office for iOS, and Office for Android. The jury is still out on Microsoft’s new subscription model, but it means iPhone and iPad users get Office software without forking over much money.
What does Apple get? The number of Apple apps on Windows can be counted on one hand and you’ll have fingers left over. Let’s see, there’s iTunes. There’s iCloud. There’s Apple Music for Windows. No. Wait. My bad. That’s just iTunes. That doesn’t seem like much. Did I miss something?
What you won’t find on Windows Phone are Apple apps and certainly not as many Google apps. That’s because Windows Phone’s market share is too low to measure.
True story. You’re not stuck with Google’s search engine on your Mac, iPhone, or iPad. You can change it to Microsoft’s Bing search engine, or the increasingly popular DuckDuckGo which does not track your searches. If ever there was a company that Apple should buy it’s DuckDuckGo.
Imagine what such a purchase would do to Google’s bottom line? Recent estimates indicate that about 75-percent of Google’s mobile revenue comes from iOS devices; iPhone and iPad. I say it’s time for Apple to throw Google out and where better to start than with the default search engine setting in Safari; iPhone, iPad, and Mac.
Wham bam, thank you, dude. Google’s revenue and profits would take a huge hit thanks to its dependence upon Apple’s iOS platform. It should be obvious that Google needs Apple more than Apple needs Google. It might be a stretch to suggest that Apple could be so heavy handed as to ban Google apps entirely from the iTunes App Store, but it could ban those apps which compete directly with Apple’s apps.
That brings me to another sidebar. Cloud services. Microsoft and Google are banking on cloud services as the future of computing. Apple treats iCloud as an add-on service rather than a full-fledged business unit, but the numbers might discourage that thinking. Name another online cloud service larger than iCloud.
Dropbox is valued at $10-billion but may not have the user base or revenue of iCloud which benefits from sales of all Apple devices. Apple is just being coy and disciplined with iCloud. The company just doesn’t say much but probably smiles with every deposit to the bank.
My 2016 shopping list for Apple includes dropping a billion dollars on DuckDuckGo while booting Google from the default position in Safari, but falls short of buying Box or Dropbox because they don’t make money despite have hundreds of millions of customers.