Funny thing, and true story; the Mac is a PC, PC sales have been going down since then while Mac sales are going up, and the iPad’s sales have been going down, too. Still, I believe Apple to be correct. the post-PC era is the era of mobile devices, not traditional personal computers.
How does that make your Mac a member of the undead, a zombie?
Tim. Said. So.
Alright, to be fair and honest, Apple CEO Tim Cook, who has reiterated the post-PC era thing a few times, and doubled down on the iPad by making it more expensive and difficult to use, didn’t really call the Mac a zombie. But a zombie anything is something you wouldn’t want to buy, right?
Tim Cook thinks the new iPad Pro, the aforementioned iPad, which sets a new bar in luxury pricing for the privileged few (Apple associate named Ashley: “Would you like a Pencil to go with that?“) could spell the end of the line for the PC.
I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? They will start using it and conclude they no longer need to use anything else, other than their phones.
Uh oh. Tim knows that the Mac is a PC, right? If so, now we know that it’s a zombie because once you get your hands and eyes on an iPad Pro it’s game over, folks. Goodbye Mac. Hello similarly priced, similarly weighted, similarly sized, and similarly powered mobile device that does not quite do as much as a new MacBook, but does it with a Pencil (sold separately).
Your Mac is a zombie but it, and you, don’t know it yet because word is just now leaking out (nobody of import reads my missives so it’s definitely a slow leak) that’s there’s a massive upheaval going on in the tech industry.
You see, the Mac is selling at record numbers and it’s a PC. Probably the most profitable PC line on the planet. The iPad is selling at numbers last achieved two or three years ago, and annual revenue has dropped below that of Apple’s Mac line, so somehow it’s the Mac that’s a zombie, and the iPad is the liberator of the future (though, ironically, will need to be resurrected, zombie-like, to then turn your Mac into a zombie; I’m a little fuzzy on how all that is going to play out).
Apple’s timing for introducing an ultra expensive, feature-laden tablet for a niche market is good, though. The traditional PC industry is reeling in the wake of a multi-year downturn in business, Android-based smartphones and tablets are not all that anymore, and Apple’s flagship product, the iPhone, can neither be made fast enough nor with enough cool new colors to satisfy the burgeoning demand in China.
But do the the math. A fully equipped iPad Pro with a smart keyboard and Pencil and stacked with storage weighs in at $1,217 vs. an entry level MacBook which starts at $1,299 but comes with 8GB of RAM, 256GB of storage, and it runs OS X, Windows, Linus, and various flavors of Unix (all at the same time if you want). Decked out, both are about the same size, weight, and price. The Mac zombie just doesn’t have a touchscreen. Or half a million iPad exclusive applications. But it will run Adobe Creative Cloud apps and Microsoft Office for Mac (or, Windows) better than an iPad Pro.
It’s funny, but my new Mac doesn’t look like a zombie product. It doesn’t work like a zombie product. In fact, it’s the best Mac I’ve ever owned so I’m disappointed that Apple thinks of the once-flagship product line as something no one really needs anymore once they get their hands on an iPad Pro (which you still can’t get your hands on).