We’ve read plenty in the past year about Apple’s outrageous 16GB iPhone model, the one that has so little storage space that it should be banned from the Apple Store, not sold by cell phone carriers, and available only to buyers who sign multiple affidavits attesting to their IQ and a survey outlining why they chose 16GB instead of 64GB.
I can make that case. There are multiple reasons why the entry-level iPhone 6s comes with 16GB and there is as much of a case to be made for a 4-inch iPhone 6s for similar reasons.
The Raison d’être
Knowing how to spell Eiffel Tower and the meaning of raison d’être may be about all I gleaned from a few years of French in high school, but it should be obvious why Apple has a 16GB iPhone model.
Reason #1 – It’s entry level and allows Apple to charge an extra $100 for the storage you should buy in the first place. That 16GB model keeps the iPhone from being an overpriced techno-bauble.
Reason #2 – The corporate world, those that buy smartphones for their employees to use on the job, love the 16GB model. Why? It’s $100 less than the 64GB version which would then be used by aforementioned employees to download games, store videos, capture a gazillion photos, and load up with apps. You can’t do all that with a mere $16GB iPhone, so it gets used for its intended purpose. Work.
Alright, what about a 4-inch iPhone? You know, what iPhones looked like before the iPhone 6 and 6 Plus arrived with 4.7-inch and 5.5-inch screens, respectively. There are reasons Apple would do well to have such a choice in the iPhone line.
Reason #1 – It’s below entry level, which would allow Apple to charge yet an extra $100 for an iPhone 6s model yet migrate customers to the more expensive and more feature laden models.
Reason #2 – Fat asses. Not every iPhone 6 user appreciates the 4.-7 inch screen. If less is more, and small is beautiful, then there must be plenty of iPhone users who clamor for the compactness of a 4-inch iPhone which actually will fit in a buttock pocket without bending to a curve to match Samsung’s Galaxy Edge but in a different direction.
Apple could sell a single 32GB iPhone 6 with a plastic case priced at what the 16GB iPhone 6s is priced at now. Then, the 16GB iPhone 6s would be $100 more. Then, another $100 for what should be the minimum storage amount. And, then, another $100 for the 5.5-inch iPhone 6s Plus and another $100 for the 128GB version.
Apple loves $100 increments in the product migration pricing scheme, so what better way to push up the iPhone’s all important average selling price than selling down?
For those of us who would give up an iPhone 6s Plus only when pulled from our cold dead fingers, we might be enticed to buy a 4-inch companion iPhone for use when running, exercising, climbing, or when we venture into neighborhoods where the iPhone 6s Plus won’t make it from one end to the other without being ‘shared’ with residents.
See? The world wants and needs a 4-inch iPhone.