That A to Z is even part of Amazon’s official logo which boasts the word Amazon with an arrow below which goes from the capital A in Amazon to the lowercase z. Can you really get everything from A to Z? Of course not. This is Amazon we’re talking about, not the Pope.
Where’s My Apple TV?
Try buying an Apple TV or Google Chromecast on Amazon. Both are no shows thanks to Amazon’s new policy of blatantly lying about ‘Everything from A to Z‘ and the company’s new motto, ‘We can’t compete.’
The technology landscape is changing as fast as the weather in the Midwest and it’s increasingly clear that Amazon cannot keep up with the pace of change. If you can’t beat ’em, and you don’t want to join ’em, then the next best policy to avoid having your products compared with products of industry leaders is to ban the leaders from your store.
Imagine the outcry if Walmart kicked Skippy peanut butter and Peter Pan peanut butter out of every Walmart store in the good old U.S. of A. and replaced the name brand with Ol’ Roy peanut butter. No. Wait. Bad example. Ol’ Roy is dog food. Would you buy Great Value peanut butter when there’s Skippy on the same shelf?
Why is Amazon doing this? In addition to almost everything from A to Z, Amazon sells streaming TV shows, music, and movies with their Prime Video package and the official line is this.
It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.
Having no choice except Amazon’s own Fire TV definitely ends the confusion, right? For whatever reason, Amazon executives think streaming media from Amazon won’t play well on streaming media players from Apple and Google, both of which probably are far more popular than anything Amazon makes that uses electricity.
The issue is more clear cut than Amazon’s cracker jack management team would confide in public. Apple and Google have kicked the A$$ out of Amazon’s efforts to become a technology player in the mobile device space, so the company has decided to keep its marbles at home. Frankly, that’s a good idea because the executives running Amazon’s show seem to have lost theirs.