Whether those numbers are accurate and merely refugees from Guesstimate-Land only Apple knows. But it should be clear that Watch is a number of things that early critics (those who told you it was a terrible device, a flop, and not worthy of your money or your time; pun intended) didn’t anticipate.
‘Hey, This Is Cool!’
The first thing to remember about Watch, before you criticize it or call it a flop, is to remember what it is. It’s an iPhone accessory. That’s it, folks. iPhone offloads a number of inconvenient functions to the Watch, and the value of those varies person to person, which explains why there are pink iPhone cases to cover up the Rose Gold (pink) iPhone 6s. Different strokes for different folks.
Regardless, it’s obvious even to naysayers and the nattering nabobs of negativity that Watch is selling by the millions already.
It’s an accessory. An expensive accessory. A fully customizable accessory that works in concert with your iPhone to do what few technological or luxury marvels of the 21st century have yet to do. Expand connectedness, add convenient functionality, and replace a luxury bauble.
Name anything else that’s done the same thing. Besides Angelina Jolie.
The smartwatch market is as nascent as new technology markets get, but so far, based upon an odd combination of third party guesstimates and obvious shame, Apple already owns the smartwatch market. Samsung’s Gear and Pebble, two of the more well known devices, count their success in hundreds of thousands of units, not millions.
Third party guesstimates?
Apple won’t say, because, you know; accessory. So everything else is a guess, but just like the iPod was in the first few years, we’re beginning to see more and more Watch in the wild.
Shame? Samsung won’t say how many Gear units have been shipped to date, but the guesstimates have not been denied, so let’s assume a degree of accuracy.
Why the disparity?
Just as the iPod was a success based upon word of mouth and clever marketing, it’s usefulness was obvious. Watch is less obvious until you talk to anyone who owns a Watch and has figured out how to filter through the gazillion apps to find just the right combination of apps to use, glances to glance at, and notifications which are worthy of, well, a glance.
By nature I’m into baubles and the more glitter the better. While I own a dozen or so watches of every price range but five figures and above, the one that’s getting the most usage is well, Watch. Usability trumps status symbol or glitter every time, and the Watch is more useful than a watch that glitters but does little else than tell time or tell how far below the surface of the ocean you’re diving.
Remember, it took the iPod a few years to become a huge multi-platform hit. The iPhone took a few years to become a mobile device juggernaut. Anyone who thinks Watch is a failure after six months and a dominant position in a nascent technology category isn’t playing with a full deck.
Just remember what I said. Watch is an accessory. This year.