Apple advertises its products all over so there’s bound to be some untruths in there somewhere, but the real issue is the cottage industry on lies that exists outside the moat surrounding Apple’s Castle of Purity™. Apple seems to breed lies, misdirection, and hatred despite having hundreds of millions of highly satisfied customers. Here are a few examples (lies, not satisfied customers).
What Is Truth?
It doesn’t take much effort to scratch the shine off advertising and public relations pablum, but it’s not an exercise engaged in by the masses; those all too eager to lap up whatever is distilled by fair and balanced media and PR hacks (hint: not always fair and balanced).
Here’s an example but one of many.
Amazon said its own electronics were the best selling items on its website on Black Friday. Great. You go, Amazon. How many Kindle Fire tablets or Fire TV Sticks or Echo boxes did you sell.
Amazon? Amazon? Are you still there? Is this mic on?
Amazon never says how many of anything it sold because the numbers would embarrass an already embarrassing product line that would go away except for the insult it would bring to an overly fluffed up stock price.
Wait. There’s more. Dan Frommer thinks Apple’s six-month-old Watch business feels like a stalled platform. I’m not sure what that means, but stalled doesn’t seem all that positive.
Seven months later, my Apple Watch is still the second thing I put on every morning. (Glasses first.) But while I still enjoy using it and recommend buying it, I’m starting to feel the limitations of what the first version of the watch can do.
Whoa. That sounds like the original iPhone, and we all know how that turned out. What Frommer won’t tell you, and what you won’t hear from mainstream media (or the fair and balanced ones) is that Apple Watch is an iPhone accessory. That’s right. Who knew? After all, you need an iPhone to use it, right? That makes Watch an accessory.
That product placement (as accessory) makes Watch somewhat limited when compared to a new iPhone 6s Plus, which is more akin to a new MacBook in your pocket, which swapped out the larger screen real estate for a cell phone. Frommer simply grumbles that there are not enough cool new uses for a tiny screen as he wants.
Hey, you can’t run Adobe Photoshop on Watch. What’s with that?
Just when you thought things were going bad for Apple there are two more reports that may cause a rupture in the space time continuum if you read them at the same time. One is a survey of unhappy Watch customers and what made them unhappy. The other is a guesstimate of how many Watches were sold so far this year (7-million to 11-million). Apple decided that if Amazon can get away with not announcing any numbers on major products, then the Watch maker could get away without announcing any numbers of an accessory. Whether the Watch sales numbers are accurate or off by a million or two or three doesn’t matter much because adding up all the other smartwatches together will only embarrass all makers except Apple (which is why nobody else publishes sales numbers, either).
What’s interesting about the survey of Apple Watch owners which found that so many were unhappy is that most were not. See if you can wrap your head around this from ZDNet (Microsoft’s official propaganda arm):
Earlier this year, when Wristly quizzed its panel of 2,300 Watch owners, the market research firm found that 97 percent of Apple Watch owners are happy with their purchase.
So, a few thousands Watch owners were surveyed and, Survey Says… absolutely positively the vast majority are satisfied with their Watch.
What else you got?
But because of the risk of positive bias in its first sample, the firm has now obtained feedback from a different group of 330 Apple Watch owners who were dissatisfied with the device. In this group, 86 percent simply didn’t find value in the product.
Positive bias is a bitch, folks. That’s why you won’t find it among major political parties in the U.S. If you’re positive about something, obviously you’re biased, right?
So, it’s 97-percent positive vs. 86-percent who didn’t find value (obviously negative) in Watch. Or, is it? The negative group were all Apple Watch owners who were dissatisfied. Isn’t that a negative bias? But of those, 86-percent didn’t find value in Watch. Because, you know, value is positive, and you can’t have that in a survey of negatives, right?
It’s not difficult in this day and age, the Golden Age of Insensitivity, Negativity, and Fear Mongering, to find something negative about something that so many find positive, but, wait. There’s more.
Finally, 63 percent of respondents are annoyed that the watch’s face is not always on and requires a tilt action to check the time.
What Apple should do to eliminate the 63-percent of Watch owners who find that little wrist movement exercise annoying is to put in a software button which leaves the Watch screen on all the time. Sure, battery life will drop from 24-hours a day to 90-minutes, but look at the wrist action you can save.
ZDNet quoted one Watch owner thusly:
Just because I am extremely dissatisfied with my Apple Watch doesn’t mean I am not going to wear it daily as a watch and a watch alone.
I don’t really have a response for that owner of a Windows Lumia 435 phone.
Another Watch user said:
I like to glance at my watch and know the time without raising my wrist or tapping it.
I wonder how you can tell time on your mechanical or digital watch if the watch face is pointed away and out of view. Oh, I get it. Take off the watch, walk around to the other side to tell the time. Got it.
Perhaps the most damning stat is this one:
75 percent of respondents who reported being unsatisfied with the Watch work in the tech industry.
So much for bias, huh? Based upon that I would surmise from the statistics and commentary that Watch is much like iPhone. Maligned by the technorati elite, ad nauseam, but much loved by common everyday customers who just want things to work well together and don’t feel the least bit slighted by owning a device on the wrist that won’t let you root it or run Photoshop.
Oh, lies, damned lies, and statistics, wherefore art thou?