Now it’s time to acknowledge the obvious. Both are failures. Fail with a capital F. No, go ahead and make that all caps. F.A.I.L. I know what you’re thinking. “Wait a minute, Kate. Microsoft is doing well. Android is the world’s most popular operating system. Where’s the fail?” Good question.
Why Have Bean Counters?
There is a reason why large companies have a number of bean counters. Numbers are important. Some numbers are more valuable than others. Sure, Microsoft’s Windows operating system has about 80-percent or so of the worldwide PC market, and Apple’s OS X and the Mac, despite record sales, are left in the dust.
Uh huh. Sure. Except that Apple’s Mac continues to sell record numbers every quarter and now holds more than half of the entire PC industry’s profits. Can you guess which numbers are most important? Market share? Or, profits?
Windows Phone is Windows on a smartphone. Or, rather, on very few smartphones. It’s the Windows people love to hate but in your hand. Microsoft has been giving away Windows Phones in underdeveloped countries where the brand may still not be viewed as a technological scourge, but sales units and market share do not add up to meaningful numbers like, well, you know; revenue and profits. Windows Phone is a fail. Sooner or later the bean counters will force the company’s deluded executives to Think Different™ and do what they did to former CEO Steve Ballmer.
What about Android, Google’s incredibly popular mobile device operating system? It owns over 80-percent of the smartphone and tablet industry’s market share. What else? Nothing. Only Samsung, the premier Android device maker, makes sufficient profits to count, and those are nearly 20-times less than Apple’s which make up about 95-percent of the entire industry’s profits.
Worse yet for Google, nearly 75-percent of the company’s revenue and profits on mobile devices DO NOT come from Android OS. They come from iOS, which is another way of saying iPhone and iPad, which is another way of saying that Google owes Apple big for the nominal profits it enjoys from mobile devices.
Both Microsoft and Google have invested tens of billions of dollars into mobile device technology and both have failed miserably. Well, wait. Microsoft still makes more profits from Android than Google or Samsung, thanks to a whole bunch of patents which were used to strong arm Android device makers into paying the Windows maker for every Android device sold.
It’s funny, but the source of most profits generated by anything associated with Android belong to Apple and Microsoft.
Windows Phone? Android? They’re dead. All we’re waiting for is the obituaries and the funerals.
Unfortunately, a funeral may not happen anytime soon. There’s a funny thing about technology products in the 21st century. Like zombies, they’re just really, really difficult to kill. BlackBerry. HTC. Motorola. Nokia. They’re zombie technology brands and companies. They exist but are not living, and resemble The Walking Dead products more than viable businesses.