Forget about the fact that those wars compare Apples to oranges, the real battle between the technology behemoths is being fought over money and there’s little argument that Apple wins those battles and is winning the wars. All of them. Especially the war nobody talks about.
What Do You Use?
Apple is involved in a growing variety of consumer technology industries; PCs, smartphones, tablets, streaming media set-top box, smartwatch, music, apps, TV show and movies. In each of those business segments Apple is a leader and usually the outright leader in revenue and profits.
One aspect of our modern technology gadgets that does not get mentioned often is usage. Sure, there might be eight times as many Android smartphones as iPhones, or eight times as many Windows PCs as Macs, but who can argue with the success Apple’s mobile devices have when it comes to buying products online?
People who track such usage every holiday season just released their latest findings for 2015 and guess what? Yes, Apple’s iPhones and iPads account for more online shopping than any mobile device maker or all device makers combined.
That’s what Mac, iPhone, and iPad users do with their devices. They use them. That explains why developers make more money with iPhone and iPad apps than with Android-based mobile devices. The latter are less use, while the former are used more. Much more.
What that means is simple but sometimes is an argument that gets lost in the device comparison wars. Mac users have more apps and use more apps than Windows PC users. Ditto for iPhone and iPad users who download and use apps more than Android or Windows Phone users. Flurry Insights tracked a few hundred thousand holiday purchases and found that Apple accounted for nearly half of the device activations during the holiday season.
Another trend is the continued growth in sales of phablets; large screen smartphones. Apple’s iPhone 6 and 6s line might be part of the reason why iPad sales are down the past two years, but I suspect there’s another reason. Usage. Rather, the lack of usage. An iPhone is more valuable than an iPad, a Mac is more useful and capable, and many iPad buyers find that owning, carrying, and maintaining three devices is more cumbersome than two– iPhone and Mac.
That means we have limits to how many devices most of us want to interact with each day, but among those mobile device owners who use theirs the most, Apple wins. Creating a growing number of happy customers who prefer to use their devices more than average is just one more thing that Apple does better than all technology competitors.