Here’s an example. For each of the past few years Apple’s executives have talked the talk about the company’s product pipeline and how great the new products will be when, in fact, there are not many new products. 2015 is dead and gone, so what was Apple’s best product of the year?
It’s Not Watch
Spoiler alert. Apple’s best product for 2015 was not Watch. It’s arguable that Watch is Apple’s best new product of the year, but we need to define new, and then compare it to Apple TV 4. iPad Pro doesn’t count because it’s really more of a niche product and a variation on the iPad theme. Ditto for the MacBook.
If not Watch, what?
Let me run through Apple’s product list for 2015. There were upgrades to the MacBook Pro line, the MacBook Air seems destined for the history bin, but the thin and light MacBook won rave reviews– not from critics, but from customers. Beyond that, what else what new? The Mac Pro line seems to have fallen from grace, the entire iPad line has faltered with two years of dropping sales, Apple TV and Watch show promise, but Apple isn’t proud enough of either one to tell us how many have been sold.
What’s Apple’s best product of the year?
iPhone 6s Plus. Yes, we can argue that the 2015 6s Plus is merely an upgrade to last year’s model, but that’s acceptable because last year’s model was great, too. The new iPhone is the best computer that Apple makes. No, it won’t run Photoshop Creative Cloud, and the Microsoft Office versions are limited, and the screen real estate, while almost perfect for a smartphone, leaves many of use restrained with all we could use an iPhone to do; but we try to do it anyway.
Think of what Apple has packed into the new package. Yeah, it’s a phone, but it might be the one device many of us could not live without, or, if we had only one device we could keep, it would be iPhone and the 6s Plus is more worthy, thanks to better camera and battery life, than it’s little brother. Come on. There’s 4k video. High quality digital audio. Video editing; slow motion and time lapse. What is not to like?
Watch gives iPhone a run for the crown but falls short for a variety of reasons inherent to a version 1.0 product. First, an iPhone is required to use Watch for anything other than telling time. Maybe 2016 or 2017 will bring LTE and Wi-Fi so that Watch gets untethered from the iPhone, but that’s down the road and not here and now. Watch merely is an accessory to the iPhone. Nothing more (yet) and nothing less.
iPhone 6s Plus is the more mobile, more capable iPad; the diminutive supercomputer device in a pocket which does everything but the heavy lifting expected of a Mac. My daily work requires a Mac, Office, Creative Cloud, and other apps which won’t find their way to an iPhone, but for everything else, the iPhone is the go to device and Apple makes the whole package more valuable than any Samsung Galaxy or HTC or Google device thanks to the integrated ecosystem and stellar support and customer hand holding.
That makes the new iPhone Apple’s best product for 2015.