Have you noticed this crazy trend among photo effects apps? iPhone users can bask in hundreds to thousands of decent photo effects apps that cost a few bucks while Mac users have to pay through the nose for much the same functionality.
Here’s a perfect example. Effect FX Pro is a new Mac photo enhancement app which has 220 filter effects which means they’re about 13-cents for each one ($27.99). The iPhone version of Effect FX has 396 filters for $2.99, or not even 1-cent for each one. What’s wrong with that picture?
Supply, Meet Demand
This problem of app disparity– features and price tag– is growing but there’s a good reason. Mac users throughout the world might total 70-million or so. iPhone users throughout the world might total nearly 500-million. Mac apps can be counted in the few tens of thousands, while apps for iPhone number over 1.5-million.
That means there is much more competition for photo effects apps for the iPhone than for the Mac, and the general trend is downward pressure on iOS apps. Here’s a screenshot for the Mac version of Effect FX.
The developer has not even bothered to display an English language website or screenshot to entice Mac users to try the Effect FX app. There’s not even an option to get support for either the iPhone or Mac version because the developer’s links always point back to the App Store purchase page.
Just as interesting is the basic iOS Effect FX app (not the pro version note above). It’s 99-cents for 296 filter effects. Do the math.
The filter effects are decent in the basic iOS version, but the Mac version– priced at nearly $28– has fewer features and a much higher price tag. Worse, there’s no trial version, either. The filters are decent, of course, but many such filters are built-in to OS X and iOS so that makes it easier for app developers to add them to an app. And that may help to explain why there are so many photo enhancement, photo editors, and photo effects and filter apps available.
The pro version of Effect FX for the Mac adds over 100 filter effects but also is priced $10 more. This is exactly the kind of problem that is growing on Apple’s iOS and Mac App Stores. No developer support links. No true screenshots. No feature lists. No trial versions (though 99-cents isn’t bad for a few hundred effects). No way to contact the developer.
This is not the kind of buying experience or treatment that Mac and iPhone users expect or deserve.