A familiar news item I read yesterday got me to thinking about how critical we can be about Apple, sometimes with cause, sometimes not. There’s iPhone and iPad woes. Crazy stock buybacks and dividends. And still the company doesn’t know what to do with the tens of billions it has stockpiled (mostly overseas).
You know the drill, and we take part, maybe a bit too often. Microsoft launched another set of security patches to plug holes in Windows. Not just Windows 10, but Windows going back to Vista and everything in between. Yes, among traditional computer users, Windows remains an Android-like toxic cesspool of malware.
Let’s count our blessings, shall we?
Wrong Way? Or, Right Way?
Both Windows and Android are operating systems for computing devices, the PC and smartphone world’s counterparts to OS X and iOS. As much as we can skewer Apple from time to time about this niggling problem or that inexcusable malfunction, we all too often forget that the grass just is not green on the other side of the fence. Hell, many of those folks don’t even have grass.
When was the last time you ran an Anti-Virus app or Malware scan on your Mac? Honestly, I can’t remember, and I don’t know a Mac user who does. Do you lie awake at night worrying about what nefarious malware has infected your iPhone? Nope. Me, neither.
Apple curates. Apple controls. Apple cares about the user experience. Both Windows and Android are more ‘open’ in the sense that they have perhaps a longer list of functionality bolted on to the basics, but all that openness also attracts problems like moths to a flame, and all that added functionality does not end up in a device that gets used more frequently. That crown belongs to Apple.
My missive today is inspired by two events. First, Apple hit a peak with the iPhone (and, ostensibly revenue and profits) last quarter. Gloom and doom, right? Second, I received an email from a reader who grumbled that I complain too much and I’m too negative. Perhaps there’s some truth in that, but writing about the wonderful lustrous gold shine on my new MacBook isn’t exactly critical thinking or analysis, now is it?
Digging through the annals of Mac360’s archive I see an inherent balance that resides in three areas. First, we write about Mac (and more recently, iPhone and iPad) apps that we like, that we use, that would would recommend to others (know the resulting support issues with recommendations). Second, we have opinions– positive and negative– about how Apple conducts business, and we’re willing to share them (just as readers are willing to agree or disagree). Finally, we like to call it like we see it. That means we’ll defend Apple where necessary, and skewer competitors and critics where appropriate.
All that leads me to a simple consideration. Despite all the gloom and doom and Apple has peaked talk, if we add up numbers and look at the situation a bit differently, Apple is doing quite well, thank you very much. Would you rather switch from your Mac and OS X to a Dell notebook running Windows 10? Windows 10 just hit 10-percent penetration, which indicates that most Windows PC users are afraid to upgrade. Would you rather switch your iPhone to a Samsung Galaxy whatever and enter the life of occasional upgrades and the aforementioned cesspool of Android malware?
Reflection can be a good exercise. Think of it as a way to stop and smell the digital roses while everyone around you– Windows and Android– suffer the malady of allergy while their devices are scoured by nefarious advertisers, malware, and hackers from abroad.
On second thought, despite what appear to be Apple woes and a cloudy future, we’ve got it pretty good.