One can easily argue that Watch is Apple’s most convoluted new product. While it’s a watch that tells time and comes with plenty of notifications, it’s also more difficult to setup and use than the iPhone.
Yet, Watch is an accessory to the iPhone. Apple CEO Tim Cook points out, rightly so, that Watch has succeeded far faster than the iconic iPhone with more sales in the first year than Apple’s most popular and profitable product. Is Watch the future of Apple, even though it’s tethered to an iPhone?
Simon Says, ‘I Summon Thee’
There’s a video floating around on the interwebs where a Tesla, the electric car– manufactured by the company run by petty and vindictive Elon Musk who canceled an order for a new Tesla by Stewart Alsop because of a negative blog post; that Tesla– is summoned from a garage by an Apple Watch.
This is why Apple’s Watch has a great future, and the Tesla is just an example. No car keys. No valet. No venturing onto a rain soaked or ice covered street. Just “Simon Says, ‘I summon thee, Tesla.‘”
Now, it has nothing to do with Watch that the Tesla can drive itself, park itself, or even update its software over the interwebs. That’s separate from anything in Watch and has nothing to do with Apple (though I’m willing to bet dinner out that Apple is working on an electric and probably self-driving vehicle).
Watch is just so darned convenient. Breakfast at McDonald’s on the way into town. Watch pays. No fishing for iPhone. No credit card hunt. Just Watch. I bought a gift for a friend at Macy’s. No fishing for iPhone. No credit car hunt. Just Watch.
Fast. Easy. Secure.
That’s the kind of future Apple is pushing us into and summoning a Tesla is just one example of where this kind of wearable convenience is going. Watch already is a bird’s nest of notifications, alarms, and alerts, and setting those up so that you’re not inundated with noise, bleeps, and burps throughout the day takes some work, but it’s worth it.
Get an incoming call while you’re walking down the street? Let Watch keep the iPhone in your purse, bag, or pocket. It answers. It calls.
I’ve mentioned this before but it is worth a repeat. Watch is both an affordable luxury and a fashion statement device, but a strange thing begins to happen with usage. Instead of swapping out one fashion watch for another depending upon the evening’s (or day’s) venue, I swap out Watch bands.
Instead of using some of the classy chronographic or artistic Watch faces available, I stick to the modular face because it has the most complications and the ability to customize those according to my needs is a huge, freaking plus.
Already Watch has outsold the original iPhone, but that device took off and became the darling of the smartphone industry, and became Apple’s bread and butter. Can we expect the same from Watch?
For now, Watch is an accessory. You must have an iPhone to make it work appropriately. But that’s today. As iPhone improved over the years, so, too, will Watch; smaller, thinner, lighter, more powerful; built-in cellular and Wi-Fi, faster CPUs, and complete standalone capability. That’s coming. It must. And, as cars and homes become smarter and more integrated thanks to the Interwebs of Things, Watch will become a more personal conduit for doing things automatically than the iPhone (which, thanks to apps, is likely to do much of the same, but will be relegated to the pocket, purse, or bag).
Watch is already here. But more is coming. Besides, Apple is likely to give away a free Watch with every Apple Car purchase during the holiday season.