Let’s be honest. From heartless critic and certified member of the technorati elite politburo, to the Apple fanboy who owns everything with an Apple logo, we all know about the Apple Tax.
We all know the Apple Tax is there and most of us with a product that sports an Apple logo are willing to pay the extra because, 1) we love to be cool, 2) we can afford to be cool, 3) we love well designed products, 4) Apple products hold good resale value, 5) the Apple ecosystem is one of more privacy and security. There’s more, but it’s early in the week so that will have to suffice.
Here’s one aspect of the Apple Tax that gets my goat and catches my hair on fire.
It’s All About Storage
Everyone knows Apple charges a premium for RAM and storage. It’s always been that way. It will always be that way, and nothing exemplifies the Apple Tax more than the price of flash storage on the iPhone and iPad line.
A 16GB iPhone 6s starts at $649. Four times more storage, to 64GB– everything else about the device remains the same except storage– is $100 more. Double that to 128GB and you pay another $100. So, $200 more gets you 112GB more storage. I’ve seen 128GB storage cards on Amazon for less than $35 and it’s likely Apple can buy storage for far less money, so why the Apple Tax on storage?
That’s what Apple does.
How difficult would it be for Apple to add a slot for a micro SD card? It would cost more money, but then Apple would make less money because customers would not need to buy expensive storage from Apple when they could buy less expensive storage elsewhere.
See? Apple Tax.
How difficult would it be for Apple to make external storage accessible through the Lightning connector? That would be a software issue, not hardware, so creating an official application or iOS capability to copy files to or from an external storage device to the iPhone would be child’s play for Apple. But then customers would buy less expensive iPhones– those with less storage– and Apple would make less money.
See? Apple Tax.
I could see a whole cottage industry of Lightning connected microSD storage devices that would fit nicely at the bottom of each iPhone or iPad and give customers ever more precious storage. Such a move may also require Apple to open up the file system in iOS and that’s not what Apple thinks users should be mucking around with. It’s OK for Mac users to muck with the file system and determine where files should be stored, but that is forbidden to iPhone or iPad users.
Paying For Big Brother
Apple’s Big Brother approach helps to keep the ecosystem clean and pure and unfettered and uniform and while that Disney-esque approach makes for a cleaner, simpler world, I wonder if anyone at Apple sees the resemblance to Apple today to IBM back in 1984.
First, Steve jobs introduced the Mac.
The television commercial that started it all was called, appropriately, ‘1984’ and featured the dangers of a utopian society guided by a single voice, a single vision, a single method, a single way.
IBM’s customers were depicted as mindless drones, subjected to the will of a single entity. Sound familiar?
Apple depicted itself as the salvation for humankind, the only company that could liberate the mindless masses from the drab life of worship to a controlling, authoritarian utopia.
Yes, 1984 was not like ‘1984’ but 2016 sure seems as if Apple has become that which it mocked and derided back in 1984.