Politically, geographically, socially, and economically, the world of the early 21st century seems more fragmented than ever, and humans have greater difficulty agreeing on much of anything these days. There’s a growing thread of individualism that permeates everything we do, from choosing politicians to follow, to choosing which apps to use, to choosing what clothes to wear. There’s just not much unity anywhere.
Apple. Can. Help.
I can trace my computing roots back about 25 years, back before Windows was important, back when DOS was everywhere the Mac was not. It’s easy to look back and see why businesses, then the leaders in using computers, chose MS-DOS and then Windows. Unification. The Mac was the outlier and only thanks to Gil Amelio’s brilliant move to buy NeXT and bring Steve jobs back home was the company able to prosper once again.
If you sense that the world has become over complicated and more fragmented with far too many choices for entertainment, information, news, and products to buy, then Apple is the company you want to stick to. Apple brings unification and comfort to a fragmented and uncomfortable world thanks to an array of useful products which are well integrated, work well together, and stand in stark contrast to Android, Windows, or anything else that computes and uses electricity.
Apple is the company of good taste which curates nearly everything about the experience of owning Mac, iPhone, iPad, Apple TV, Watch, up to and including the uncomplicated, no-pressure sales methodology to the friendly service and support at a Genius bar.
As much as credit goes to Steve Jobs for resurrecting Apple from the fate of ashes, we could also give props to the public internet. The i in iMac is for internet, the first comfortable personal computer which was easy to connect to the internet. The internet isn’t really a panacea here as it both connects and divides humans, but one can argue that it helped Apple at a time when it needed help. Apple’s array of devices are connected devices, and connect not just to the internet as a whole, or individually, but easily connect to each other and that provides exactly what a growing number of people need to overcome the world’s growing fragmentation.
The world in the 21st century often seems more of a stage for confrontation and conflict, an ongoing, never-ending, real-time reality show with innumerable and often conflicting choices for news, information, entertainment, thoughts, and methods of connection and communication, all of which can shape our minds– for better or for worse. Apple, both as company and product maker, as service provider and protector, is a safe haven for many. Apple almost stands alone for privacy and security in a world being watched, followed, tracked, and stalked by advertisers, employers, religions, and governments.
Maybe we’re a little crazy and perhaps pie-in-the-sky dreamers to follow such a company through thick and thin, but consider the alternatives. That playful Google logo? It follows you everywhere you go, tracking, storing, analyzing your every move. The government? They want to know where you’ve been, what you’ve done, who you talk to, and what you think?
Is it really so crazy to prefer to Think Different™?
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
I don’t think so. What about you?