Watermarks are all the rage these days, especially for photographers who blog. It’s just too easy to have a photo ripped off and passed off as belonging to someone else or used on a website far, far, away. A watermark app puts a visual crimp in the thief’s thieving style. Here’s one to like (the watermark app, not the thief).
Mark Without Water
A trip to the Mac App Store with the search keyword ‘watermark‘ will turn up a dozen or two Mac apps– some priced next to nothing, others outrageously expensive– that drop in digital watermarks. Somewhere in the middle of the price range but high on the value list is Watermark Plus, the app we use to embed a personalized watermark into every photo we share online or upload to Flickr.
Watermark Plus is more of a toolset of point and click options to create a personal, customized watermark which can be dropped into a photo, or many photos at one time in bulk mode.
The watermarking supports most popular photo file formats including JPG, TIFF, BMP, PNG and others. It’s all WYSIWYG, too. Whatever watermark you create you can see over a photo in preview mode, but Watermark Plus comes with 17 built-in profiles to get started.
Each profile you customize can be saved and used again, so you can use different watermarks for different projects or clients. It’s also trivial to add date stamping, EXIF data, and other information to a watermark.
Watermark tools as mostly self explanatory and simple to master, especially when using and customizing the preset Profiles.
Drop in text and images using different layers, and apply an automatic adjustment to the watermark’s size based upon the size of the photo where the watermark is embedded.
That’s actually a much cooler feature than it sounds, and great for Mac users with photos of varying sizes who still need bulk watermark embedding.
Controls for text layers are granular enough that you can embed a stylish script watermark or do something simple such as embed the photos with text tags. Watermark Plus also renames photos in batch mode, allowing for wildcard characters to be added to the name, including creation and modification dates.
You can spend much more to get similar features, but Watermark Plus hits the sweet spot with a good blend of features most of us would use at a price any of us can afford.