Where can you find the most apps that people download and buy? Guess what? Google doesn’t Play well in the league where apps come with a price tag. That crown belongs to Apple, the iPhone App Store, and iPhone customers. That’s where the money is.
There’s a simple fact associated with our smartphone and download lives. Apple’s customers spend more money on apps than owners of Android devices. Why? iOS is where all the money worthy apps reside. Or, so says SensorTower, a research firm that researches such things as user behavior.
As is always the case with such research, the results need to be taken with a grain of salt because, you know, accuracy and facts are not so easily to come by as an online survey. But you get the idea.
SensorTower’s research says iPhone users are spending an average of $35 a year on App Store apps. That means you’re not spending what you should because I’m spending way more than the average. What I’m not doing that’s average is buying games. I go for useful apps, while the average iPhone user apparently prefers games, which might make iOS the world’s largest gaming platform. Of the $35 annual expenditure, $25 went to games, with less than a dollar going to so-called lifestyle apps (whatever that means).
There’s other data available online from Swrve shows that half the revenue generated by game apps is purchased by less than 1-percent of all game buyers. That seems off– based on my lifelong adherence to the 80-20 rule– but it works much the same way.
In other words, a smaller percentage of iPhone users buys and uses the larger percentage of paid apps. The rest of us are in try-but-don’t-buy too much mode.
So, if games are the big download number and the big money maker number, what brings up the rear? What app categories get the least amount of love from iPhone users? Apparently Medical apps are not all the rage, followed closely by Catalog shopping apps which seldom get downloaded and used (and seldom get updated if my personally non-scientific survey of crappy shopping apps is valid).
The survey in question is just that. It’s a survey and as well all know– based upon this particularly gruesome and unexpected political season– don’t match up to reality. Still, it points to a number of obvious conclusions. First, all the good games and app experiences on are the iPhone. Second, Play isn’t all that cool because Android device owners don’t like to spend money. Third, if there’s no money to be made on Play why do developers write apps?
Apparently, Apple’s ecosystem playground is where all the cool kids hang out.