Yep. It’s all about ‘me.’ How else do you explain members of the technorati elite politburo who complain that every new Apple product needs this, must have that, or is worthless because it does not meet some predetermined list of bullet points which will make it the must-have product it clearly is not. Got a Mac issue? Get a Mac solution.
Who Needs Ports?
My case in point– and the problem is replicated wherever Apple has multiple products and configurations within the same line– is clear in the case of the new MacBook; either last year’s model, or this year’s upgrade.
The new MacBook will one day be Apple’s entry-level notebook. Why bother upgrading the Air when there’s so much more potential with MacBook. What’s the problem? The new MacBook has a single USB-C port and that catches critics hair on fire. One. USB. Port.
Anybody got a problem with that? Let’s think problems and solutions, shall we?
Sure. My aging MacBook Pro has a MagSafe 2 power connector, dual Thunderbolt 2 connectors, an HDMI connector, and dual standard sized USB-3 connectors. Why would anyone want a notebook with a single, solitary USB port that must double and triple up for power, external devices, even an external display.
Apple’s just crazy, right? How hard would it have been to put another USB-C port on the exact opposite side?
Those who decry such obvious and glaring shortcomings as further proof that Apple is cheap and does not understand its customers don’t really understand Apple. If multiple ports are that high on your prioritize criteria list, then the MacBook isn’t for you.
There should be little question that Apple knows their customers better than critics and tech geeks which explains why these underpowered, under accessorized, and highly limited devices sell so well. MacBook is aimed at Mac customers who want small, light, portable over everything else. End. Of. Story.
The new MacBook has enough RAM, enough storage, enough battery life, and enough power for the vast majority of the customers who prefer thin, light, portable over the number of external ports. Why? Thin. Light. Portable. All those extra ports and connectors in a MacBook Pro demand to be used which means you can and will add external devices to the power brick; disk drives, for example.
That’s. Just. Wrong.
In essence, what critics of what may seem to be a crippled device to some, is more revealing that critics really want a MacBook Pro for half the price and all the power and capability. That’s not how life on planet earth works.
Apple builds a general solution to meet specific customer problems. Problem, meet solution. What we must guard against doing as Apple fan folk and critics alike, is to assume that every product Apple sells is meant only for us, and nobody else. Why? Our needs are not always going to line up to same needs as the product’s targeted customer.
We have a computing problem to solve and Apple has solutions, but we can’t shoehorn all of our personal requirements into a product we would never buy or use anyway.