A few well-known worldwide brands come to mind. McDonald’s. Trusted despite what nutritionists say a Mickey-D’s diet can do to one’s health. Coca-Cola? The taste is great. You’ll be happy. You’ll gain weight. Even Apple has a very valuable brand name known the world over, so why is the company changing some product names?
What’s In An iName?
Let’s take a quick tour back to yesteryear, back to the early part of the century when Apple was synonymous with the Mac but the Mac’s savior was the then diminutive (but awfully heavy for its size, no?) iMac. That popular device spawned the iDevice era at Apple and it wasn’t long before we had iTunes, iPod, iLife, iMovie, iPhotos, iWeb, iWork and the iDevices brand was off and running and Apple wanted to milk that gravy train for as long as humanly possible (I found a two-for-one metaphor sale this weekend).
iPhone and iPad followed and made Apple rich beyond Steve Jobs’ wildest dreams and then he entered iDeath. Since then Apple has lessened the power of iAnything. iPhotos was summarily dismissed and Photos was born. Simple. Straightforward. Obvious.
Apple TV beget Apple Pay which beget Apple Watch in the naming scheme for hardware, and speaking of hardware, remember the Mac notebook names before MacBook and MacBook Pro? iBook. Really. That’s what it was called. Barbie and Ken had one. Each.
Once the iPhone was launched and became a hit Apple had to do something to make each new iPhone worthy of ditching the old one so along came iPhone 4, the first tick before the tock of iPhone 4s. Then, tick tock again with iPhone 5 and 5s, and iPhone 6 and 6s.
Is the iPhone brand just too big to change?
Too Big To Fail
Apple has too many branded names and needs to clean up and down the line a notch or two. There’s iOS, but OS X. I can see iOS for iPhone and iPad, and we may see these mobile iDevices go on iForever, but why OS X? What’s wrong with moving along the 21st century path of Apple TV with tvOS, Apple Pay, Apple Watch with watchOS? We’re devout Appleholics. We can live with macOS. Goodbye, OS X. It was a good run, but all good iThings must come to an end and OS X is guilty of old age by association.
A market analyst who is paid to predict the future says the iPhone 7 just won’t be all that. But iPhone 8 will be. What about iPhone 7s? Does that mean iPhone 8 won’t show up until 2018 but maybe 2017? Maybe. Guesstimates are like that. Somehow the iPhone is nearing a saturation point and that means slower and then lower sales despite the higher numbering system which all by its lonesome should inspire customers to upgrade because China and India.
Guesstimates being what they are and originating where Charmin works daily, this particular anal-yst thinks the iPhone 7 will come this year, but next year we can say goodbye to iPhone 7s and Apple will jump directly to iPhone 8. But it’s still iSomething so it’s not that iNew.
What about just plain old vanilla Apple Phone? Are we not done completely with iPod, iBook, iLife, iPhotos, iWeb, iWork, and ready to swap out iMovies to get Apple’s Movies app? Could Apple be as daring as Steve Jobs once was, the same Jobs who ditched the iPod mini for the iPod nano? Of course, both were still iProducts so I guess Steve was not that bold after all.