If you’re a normal reader and interested in some future history and can’t figure out why anyone would want an Apple Watch, and have 8-minutes to spare, James Allworth has a lengthy screed to share with you.
In essence, Apple Watch is a big fail despite its successes, and Amazon knows better than Apple and the company has a new product that dares to do what Siri and Watch and iPhone cannot which is to amaze you to the point of ‘Gee whiz, where’s my credit card because I. Want. That.’
Does It Blend
Everyone who follows technology these days knows Apple Watch is a big failure. I mean, Apple won’t even tell us how many of the iPhone accessory they’ve sold to date, other than to say it sold better than the iPhone the first year. If anything, Apple’s executives are crafty and made us look up facts instead of dreaming them up (which is far more efficient, right?).
The aforementioned James:
How did the best product company in the world — one famous for shipping things that people didn’t even know they wanted until after Apple showed it to them — ship something that people aren’t really sure they want?
Sorry, but I had to go look it up. Apple sold over 13-million iPhones in the first calendar year after launch. Apple says that Watch sold better than that, but let’s say it was just 13-million with an average selling price around $500. In other words, Apple created a $6-billion business out of thin air, but somehow those 13-million or so people were not sure what they wanted.
After paralleling Apple to Microsoft (a company that still makes more money in a year than Amazon has ever in total forever back to the big bang) because that somehow puts Apple in a bad light, James shows us the way and how Amazon’s newest gadget is the future.
Amazon are sitting atop one of the most promising platform-like products that has emerged post-smartphone: the Echo. It’s a surprise hit. Rather than try to supplement the phone, Amazon understood the way in which you’d engage with a device at home was fundamentally different from the way that you’d engage with a device like a phone outside of the home.
Echo is a hit. How many did they sell? Amazon never says how many of anything it sells and when it comes to major products, Apple does tell. iPhone, Mac, iPad are major products. Watch is an iPhone accessory. And never mind that Echo is merely Siri in a standalone, living room-based tower of audio power with a price tag ominously close to Watch, it is so much better than Watch.
Just like Watch, Echo will play music but for everyone in the room, not just your wrist. Just like Watch, Echo is a hands-free device with voice control that listens for your commands. Echo can hear you across the room, but Watch is on my wrist so it hears me wherever I go except the shower. Echo doesn’t do shower, either.
Just like Watch, Echo will answer questions, read information to you, and if you have the right apps, even control lights and switches and such. I’m assuming it won’t turn on my car remotely, or unlock the front door, or unlock my hotel room door unless it travels. Like my Watch.
Electronics In The Flesh
Last night I visited with Wil and his parents joined us for dinner. Wil has an Echo and I’ll admit it works very well for a standalone device that is tethered to electricity and living room attendees. If you use Amazon to order paper towels– and I’m sure we all do that– Echo can do that; and play music, and set a timer, and find a Chinese restaurant, get the weather, check sports scores, and tell you what’s up next on your calendar. ‘Hey Siri’ does much of that, too, so I’m trying to figure out what James really means when he touts Echo as the future of something, post iPhone.
Voice recognition won’t supplant your finger because noise (or sounds you don’t want others to hear). It’s just another way to do what we already do about as easily as possible anyway. Echo is cute. Echo works. Echo is stuck on the table. Echo doesn’t travel well. Echo is just like the iPhone because it doesn’t hear my commands in the shower.