Why? Apple re-invented how we use mobile devices. A big touchscreen. A big battery. And apps. Since the iPhone launched in 2007 all smartphones look and function much like Apple’s iconic product (one that has brought the company fame and riches). So, why does Google hate Apple?
An App For That
For the first year of the iPhone’s life the only applications available were from Apple and pre-installed on the phone. No. App. Store. Steve Jobs determined the internet to be pure and all users would need would be a browser and a handful of applications. All from Apple.
Thankfully, Jobs vision was limited, and other Apple executives convinced him that, indeed, iPhone applications were a cool idea, so Apple launched the necessary API’s and then the store and apps were born.
Google hated that Apple made the change on the iPhone from browser-centric to app centric.
Why? Doesn’t Google have a few dozen apps on the App Store? Yes. But not by choice. Apple forced Google’s hand, made the company start over on Android development, and launched an era of smartphone usage that was app centric, not browser centric.
What’s the problem?
Google made money from browser searches, and individual applications changed the nature of how smartphone users actually used their devices– apps instead of a browser– and that could have had a very unfavorable impact upon Google’s source of revenue. Google had to act quickly on Android development, and follow Apple’s lead on applications and App Store usage.
Bypass The Browser
Applications allow smartphone users to bypass the browser. It’s that simple. That’s where Google made billions in profit every year. Today, our smartphones negate the use of a browser to a substantial extent. On a Mac or Windows PC, we use the browser as a window to the rest of the world– news, sports, videos, games, email, Facebook, YouTube et al. The browser is the primary method of, well browsing.
Life is different on our iPhones and iPads. Yes, there’s a browser, actually, many browsers, and they function much the same as their desktop and notebook brethren, but apps rule. News? Apps. YouTube? Apps. Facebook? Apps. Videos? Apps. Games? Apps. Mobile devices are app centric, which makes it more difficult for Google to track our online usage; which it could do easily on a browser.
Why does Google have so many apps for iPhone and Android devices?
Money. That’s what it boils down to. Google makes money by tracking your online usage habits and infecting your eyesight with supposedly relevant advertising (and selling data to advertisers). When you use Google’s free applications– Maps, Gmail, Search, et al– you’re still being tracked and still being hounded by ads. In fact, it’s likely that Google now pulls in more data from mobile devices– iOS or Android– than it does from traditional Windows PCs and Macs.
Google needs information about you to survive. The company is more of a big media advertising company than a technology company. Have you ever talked to anyone at Google? Apple is almost the antithesis of Google. Apple makes hardware and sweetens the deal with software that combine to make a desirable product. That’s old fashioned and direct. The new age is indirect. You’re not the customer to Google. You’re part of the product and Google wants you to play your part and allow as much tracking as possible.
It’s easy to see why Google does not like Apple.