I mean, what else can Apple possibly do? Debby Wu and Cheng Ting-Fang called around to a few technology suppliers in Taiwan and somehow, someone over there coughed up a hairball of negativity about high supply and low demand and conflated that to weak expectations and blamed it all on the as-yet-not-seen-by-anyone-you-know iPhone 7.
Just The Facts, Ma’am
If you remember Joe Friday or have ever watched Judge Judy in action, then you know that actual facts in most news stories or tall tales are lacking. Digital rags these days are having a difficult time keeping a stock of facts, while there’s an overabundance of ridiculous pseudo facts around.
Here’s a case in point. Just the other day the interwebs were ablaze because Apple was going to stop selling music through iTunes. Soon. In a few years. Maybe. It could be longer than four or five years. The headlines blared as fact, while the story itself was pure rubbish, and so bald faced on its face that Apple had to deny it.
So, Debby and Cheng called around and got unnamed technology component suppliers to tell them about the orders that are not, and the demand that won’t be, because the iPhone 7 doesn’t have any new innovation. Hey, Debby and Cheng. Why not report the real news, which is that someone knows about the iPhone 7’s features but isn’t telling.
Anybody besides me see a problem here?
Alright, enough with the generalizations, let’s settle on the facts ma’am, just the facts.
Suppliers are saying that they are getting fewer orders for the second half of this year compared with the year-ago period. The traditional peak season this year will not be able to compare to the past few years.
So said an unnamed source about some unnamed suppliers who make some unnamed components for some unnamed technology companies. Apple gets a large chunk of its iPhone CPUs from Taiwan Semiconductor Manufacturing Company which declined to say much of anything to Debby and Cheng, but someone who doesn’t want to have his name show up anywhere but on Facebook had this to say.
TSMC’s revenue in U.S. dollar terms will grow a tepid 4% year-over-year for all of 2016, while its operating profit is likely to stay flat due to Apple’s lackluster performance.
Of course, everyone knows that the ambiguous weak demand has a source. One word: Apple.
A person at a major Taiwanese supplier for Apple said iPhone 7’s lack of innovation is to be blamed for the weak demand.
Damn. Why didn’t they just tell us what’s going to be in the iPhone 7 if they know so much about it. Hey. Wait. Doesn’t the Chinese company Pegatron help to make the iPhones? How is their year going? Maybe someone should call the CEO because he will positively absolutely tell us everything we need to know about his secret supply and manufacturing deals with Apple.
Pegatron’s CEO, Jason Cheng:
We don’t see any good news in the first half of this year although we expect the current quarter to bottom out. Looking forward to the second half of 2016, we believe it looks better than the first half; however, we are still cautious due to some unfavorable uncertainties.
Well, that certainly clears it up, thanks to uncertainties which are unfavorable, and totally points to the iPhone as the problem with the world’s economy and softening demand of anything that uses electricity and the sole cause for smartphone market saturation not to mention climate change.
I’m glad I could clear that up for you. iPhone 7? Meh. Fail.